Huthwaite's CEO, Tony actively promotes the cause for sales and negotiation excellence in business development and procurement. He is a member of the leadership team of the International Negotiation Initiative (INI), and as a frequent guest speaker has worked in over 50 countries.

A regular judge on many business awards programmes he is keen to see innovation in all aspects of business, particularly in new methods to ensure positive behaviour change in Huthwaite clients. In recognition of his outstanding contribution to Sales and Marketing, Tony was presented with the inaugural ISM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards. 

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