keyboard_arrow_left See all news

Recent News

Dasiy Communications / 15 Mar 2020
With the UK's biggest providers offering unlimited data plans, we answer your questions about the new tariffs.
Visit us at Stand 646 at the Northern Business Expo and get 20% off our unlimited tariff...
NX Comms / 14 Mar 2020
Dongles Are Dead!
It’s unlikely that you’ll ever be in an area without a signal. If one network has a ...
Northern Business Expo / 13 Mar 2020
How to write engaging content for social media
Putting all of this together is hard, especially with the sheer volume of content that u...
Northern Business Expo / 12 Mar 2020
Ultimate guide to a successful marketing plan
Follow this initial guide to make sure you get the most you can from your marketing stra...
Atlas Business Group / 12 Mar 2020
Server Colocation could have more benefits than you think.
explore co-locating your server
Northern Business Expo / 11 Mar 2020
Google My Business listings. What, How and Why.
Google My Business (GMB) is one of the best ways to get local rankings and improve your ...
Atlas Business Group / 10 Mar 2020
It is no longer a matter of “if” but “when” a real world threat will compromise your business data.  Will you be ready
What happens when disaster strikes your business!
Northern Business Expo / 09 Mar 2020
Content marketing strategy – what, how and why
The best way to describe it is that it is your overall vision that guides the content de...
Atlas Business Group / 08 Mar 2020
Say goodbye to large telephone bills and go all inclusive
Tomorrows telecom
Nxcomms / 08 Mar 2020
Are you ready for full fibre broadband?
Are you ready for full fibre broadband?
Nxcomms / 07 Mar 2020
What’s a Private APN and why should I care?
That’s where a Private APN comes in. This type of connection gives you your very own p...
Huthwaite International / 06 Mar 2020
Decisions, decisions – map out your decision-making unit to sell more effectively
You may assume the most senior person is the ultimate decision maker but that may not be...
Dasiy Communications / 05 Mar 2020
Upgrade to VoIP and discover the benefits
You might have heard the words Voice over Internet Protocol (VoIP) being spoken about ov...
Nxcomms / 04 Mar 2020
Could Your Internet Connection Be Endangering Your Business?
If you sit there and do nothing about your internet, you’re courting disaster. Don’t...
Daisy Communications / 03 Mar 2020
How a VoIP phone system could save you time, money and resources
By getting rid of their premise-based phone systems, companies are discovering new, stre...
Northern Business Expo / 03 Mar 2020
Top tips for entrepreneurs
You’re an entrepreneur with a business idea, ready to get cracking. It’s an exciting...
Huthwaite International / 02 Mar 2020
 Fact or Fiction: The top 10 myths in sales strategy
Learn which actions lead to sales success and how to avoid those that don’t. Understan...
YorCyberSec / 01 Mar 2020
Shopping and email safety online
Doing these things will not guarantee that payment information cannot be taken but it hi...
Dasiy Communications / 29 Feb 2020
Why your legacy phone system is costing you more than you think
Why your legacy phone system is costing you more than you think
Northern Business Expo / 28 Feb 2020
12 ways to push your small business to new heights
Take a step back from your everyday tasks and consider how many of these points apply to...
Dasiy Communications / 27 Feb 2020
Answers To Your Questions About the PSTN 2025 Switch Off
Answers To Your Questions About the PSTN 2025 Switch Off
Fiscale Ltd - R&D Tax Credits / 26 Feb 2020
How to maximise your R&D Tax Credits claim
How to get maximum value from your R&D! In our humble opinion there are still far too ma...
Daisy Communications / 25 Feb 2020
Unpacking the new Samsung Galaxy S20 Range
Explore and save on the new Samsung S20 Range
Northern Business Expo / 24 Feb 2020
11 steps to get the most out of visiting an expo or trade show
Events and trade shows are great for many reasons, no more so than in this digital age. ...
Huthwaite International / 23 Feb 2020
SPIN® SELLING – stop talking and start listening
Sellers must take care not to get caught up in the excitement of talking about the bells...
Northern Business Expo / 22 Feb 2020
The 7 building blocks for a prosperous consultancy career
Whether you’re unsure how to begin your consulting career, or you’ve already started...
Northern Business Expo / 22 Feb 2020
5 books every small business owner and entrepreneur needs
Here is a list of our top 5 books that every small business owner and entrepreneur shoul...
Northern Business Expo / 21 Feb 2020
How to keep your mind healthy whilst running a small business
One in six people who work in the UK have anxiety, depression or similar every year, and...
YorCyberSec / 20 Feb 2020
IT Support is NOT Information Security
With the many pressures facing smaller businesses, trying to reduce expenditure is alway...
Northern Business Expo / 20 Feb 2020
Invoice scams targeting SME's - how to stay safe
Scammers today are not the same as 5 or 10 years ago. It’s so important to stay vigila...
Northern Business Expo / 10 Mar, 2020
keyboard_arrow_left See all news

Social Media 101

With the evolution of all things digital still rocketing, social media is often seen as the key to successfully promoting your brand-new business or current venture. As good as social media can be, it isn’t as easy as putting an ad in the local newspaper or paying for a radio advert as the old traditional marketing techniques may be. Lucky for you, I’ve researched 5 simple steps for launching your social media below.

1. Set high but achievable aims & objectives

Being realistic when setting your goals at the beginning is key; ensure they’re not too timid so you see no change and not too big of an expectation that they are unachievable. Set your goals with a time frame so you know exactly what you want to accomplish and when by, as this will help you visualise all the smaller steps you’ll need to take to reach your bigger, overall goals.

Your social media aims & objectives should be broken down into short and long-term goals. Initially, you should look at increasing brand awareness, boost your follower counts and reach more people through your social media posts with the over-riding aim to boost follower interaction as much as possible.

In the long term, you should start generating new leads through your social media, this can come from new followers, content engagement and driving traffic to your website. Start converting these leads into revenue. If you don’t have a long sales process, you can use social media to turn your audience into paying customers directly.

2. Choose the right platform for your business

There is a vast array of social media platforms to choose from out there and finding the right ones to promote your business can be a bit overwhelming. The first step is to conduct a bit of research to find out where your target audience spends most of their time.

Secondly, think about the type of content that you’ll be posting. Blog posts and article sharing is better suited for sites like Facebook and Twitter but if you focus heavily on visual content like photos and videos, platforms like YouTube, Instagram and Pinterest might be better matched to you.

3. Set the right tone for your content

One mistake commonly made by businesses on social media is using the wrong tone in their content. You’ll find that B2B companies tend to use a more professional, direct and serious tone to address their audience, whereas B2C businesses are usually more informal, friendly and entertaining.

Finding the right tone for you can vary on a few different things such as audience type, company culture, objectives, and branding. These parameters aren’t set in stone though, as you’ll find competitors in the same industry that have the same target audience can have a different tone to their content, depending on how they want their brand to be perceived.

4. Create and schedule your content

Create a variety of different content for your social to avoid your page becoming a hole load of boring posts trying to push your products and services down your followers’ throats in attempt to try and make them buy. The best way to prepare and visualise a content plan is to use a content calendar (many companies like & help you manage all your social in one place).

It is essential to keep your material fresh and relevant, relate your scheduled posts to upcoming public events, holidays and even things like current pop culture trends. If you let your content stagnate and don’t plan posts in advance, you risk deviating from the schedule and disconnecting from your audience.

5. Test and measure your results

With so many factors involved in launching your social media, getting it perfect on the first attempt is near impossible. Some of your posts may get no engagement at all while others might go viral.

Analyse your social media, look at what’s working and what isn’t. Test and measure the success of the platforms you’re using, content you’re publishing and the schedule you’ve got in place. This can help your business streamline its strategy and get better results.

Get the ball rolling! Following these simple steps will help you launch your businesses social media strategy in the right way and move you further towards your goal of gaining followers, building brand awareness, boosting engagement, and eventually, capturing more leads.

Want more? There's a whole schedule of Digital Marketing and Social Media master-classes at the Northern Business Expo in March, and they're all free to attend. Google Digital Garage are also hosting free sessions - so why not get digital marketing tips direct from the experts while you're there? Simply get your free ticket here and then we'll see you on 17th & 18th March at Manchester Central!

Processing. Please wait.