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Motivating your workforce: 4 inspiring brands who just get it

The need for a motivated workforce is one thing all businesses have in common – regardless of size, sector or age. Having motivated staff brings unlimited benefits to any business; from increased productivity and greater profit margins to reduced absenteeism and lower staff turnover.

Take a look at some of the world’s most well-known brands and how they take special care towards ensuring their workers are inspired:

John Lewis

John Lewis strongly focuses on its people. One way it does this is by calling their employees partners. This is not just a useless word they put in front of their job title that does nothing or enhances their life in no way, it is done to create a connection between the company and their workers. By calling them partners, the corporation is clearly stating that there is a collective responsibility for the customers and the performance of the company.

So, they involve all their partners in decisions, which is successful in empowering them to relay the best experience for their customers.


This monopoly, multi-national corporation is known for listening to its employees. It’s reasoning behind this is to let them know that they are valued and are seen as an asset rather than a cost. They listen to their opinions and take on board their ideas extracted through having healthy debates.

It’s a win-win; the organisation keeps learning and employees feel important and engage with the organisation.


Coca-Cola keeps their 62,000-strong workforce happy through great benefits and incentives. In addition to a generous benefits package, they offer perks that other companies do not. They provide education benefits including tuition scholarships as well as having a Matching Gifts Program up to $10,000 per participant. Further to this, they help make away trips more affordable for their employees as well as providing gym discounts. Not as exciting – but still a perk – they also provide on-site dry cleaning!

To take it a step further, Coca-Cola also effectively communicates with their employees through regular employee surveys to be get an understanding of real-time feedback from their employees and see how they can improve their workplace.


Employees of Twitter are always bragging about the company’s culture. With friendly co-workers, meetings being held on beautiful rooftops, and a team-oriented environment we can understand why. Employees lucky enough to work at the San Francisco headquarters also get free meals, along with yoga classes and unlimited holiday.

There are thousands of examples out there of companies that have hit the nail on the head when it comes to motivating their team – huge multi-national companies to smaller businesses. However, its not always easy and can be expensive. Nevertheless, it is achievable and there are plenty of cost-effective ways to keep your workers happy.

So, what are you going to change to keep hold of the talent you worked so hard to get? To find out more and get practical tips and advice why not visit the Northern Business Expo? It's the biggest business event in the North of England and even has an Employment & Leadership Workshop Hall where you can attend masterclasses from the experts. You'll be able to meet HR experts, network with thousands of your peers and more, all for free. Just get your free ticket online now!
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