keyboard_arrow_left
See all news
Recent News
DOWO Digital / 23 Jan 2020
Keeping your marketing stack under control
Unsurprisingly, with lots of different competing tools, your stack can get out of contro...
Northern Business Expo / 22 Jan 2020
Digital marketing advances in 2020
Many of your competitors are just not adapting fast enough. Using advancements in techn...
DOWO Digital / 21 Jan 2020
How to work out if your customer journey needs improvement
What metrics should you be looking at? There are lots of metrics you can keep an eye on,...
Northern Business Expo / 20 Jan 2020
Pro’s and con’s of the biggest social media platforms for business
A good social media presence says a lot to prospects these days, and it's important to s...
Northern Business Expo / 19 Jan 2020
4 marketing hacks for a small budget
Without huge budgets and glittering campaigns, marketing can feel like an uphill battle ...
Northern Business Expo / 17 Jan 2020
7 lessons from the most successful entrepreneurs
Learning from mistakes is key to getting ahead, but there’s no reason those mistakes h...
Northern Business Expo / 16 Jan 2020
Meet the keynotes
At the 2020 edition of the biggest business event in the North of England, there are som...
Northern Business Expo / 15 Jan 2020
Attending seminars v online research
Is attending an exhibition or seminar just a waste of time now so much information is av...
Northern Business Expo / 14 Jan 2020
Meet the seminar speakers!
The seminar timetable for the biggest event in the North’s business calendar is now li...
Northern Business Expo / 13 Jan 2020
Why you should attend business events in 2020
It’s simply not enough to be passionate and have a great business idea to make sure yo...
Northern Business Expo / 12 Jan 2020
10 reasons you’re not too old to start a business
You have everything you need to be a successful business owner, so stop letting the conc...
Northern Business Expo / 11 Jan 2020
Help! My employees are leaving!
Your employees are jumping ship and you’re questioning everything from salary to offic...
Northern Business Expo / 10 Jan 2020
The secret to asking for help at work
We're going to talk you through how to be more comfortable asking for advice when you ne...
Northern Business Expo / 09 Jan 2020
5 free steps to become the ultimate boss
Be the kind of boss that you would like to work for. Great communication, openness and a...
Northern Business Expo / 08 Jan 2020
5 keys to a happy, engaged and effective team
You want to build a reliable work force that will stick around to help grow your busines...
Northern Business Expo / 07 Jan 2020
How to grow into a leader for your small business
Leadership is often defined by action. You could be great at giving a rousing, motivatin...
Northern Business Expo / 07 Jan 2020
7 steps to improve your employees mental health
With understanding and support for mental health in the workplace still growing at a spe...
Northern Business Expo / 06 Jan 2020
Building a Dream Team: 5 ways to do it
Creating a ‘dream team’ is not always easy, but when achieved it will make a measura...
Northern Business Expo / 05 Jan 2020
The biggest HY DIY mistakes for SME’s
We’ll discuss the employment contract DIY mistakes you’re opening yourself up to and...
Northern Business Expo / 04 Jan 2020
Top apps for new business owners on a budget
Small business owners have access to more productivity tools than ever before. Take a lo...
Northern Business Expo / 30 Dec 2019
New Year’s resolutions to grow your business
Whether the last year has been your best or worst, it’s important to reflect and learn...
Northern Business Expo / 28 Dec 2019
How to set your career goals for 2020
Setting appropriate goals for yourself is the best way to make sure that, come next Chri...
Northern Business Expo / 20 Dec 2019
5 crucial steps to choosing an investor
You need to be thinking about everything else that your potential investor can offer, an...
Northern Business Expo / 19 Dec 2019
How to create a killer pitch
Follow these helpful tips to give yourself the best chance of winning funding from inves...
Northern Business Expo / 17 Dec 2019
5 ways to fund your new business
There are more and more sources available to would-be business owners than ever before, ...
Northern Business Expo / 16 Dec 2019
Funding sources for business growth
Whether you are looking to scale-up, purchase new equipment, expand into new premises or...
Northern Business Expo / 13 Dec 2019
Where to network in Manchester in 2020
There are countless opportunities out there but here are four of the best places for bus...
Northern Business Expo / 12 Dec 2019
LinkedIn releases Events Meetup tool
This is a great new feature from LinkedIn, and whilst some of the options are a little l...
Northern Business Expo / 11 Dec 2019
Networking fails you can avoid
Networking is a great way to build connections and when done effectively, it can make yo...
Northern Business Expo / 10 Dec 2019
Finish the year strong to carry momentum into 2020
Take these steps and find the right motivation to achieve then you could be sitting back...
Northern Business Expo / 08 Jan, 2020
keyboard_arrow_left
See all news
Motivating your workforce: 4 inspiring brands who just get it
The need for a motivated workforce is one thing all businesses have in common – regardless of size, sector or age. Having motivated staff brings unlimited benefits to any business; from increased productivity and greater profit margins to reduced absenteeism and lower staff turnover.
Take a look at some of the world’s most well-known brands and how they take special care towards ensuring their workers are inspired:
John Lewis
John Lewis strongly focuses on its people. One way it does this is by calling their employees partners. This is not just a useless word they put in front of their job title that does nothing or enhances their life in no way, it is done to create a connection between the company and their workers. By calling them partners, the corporation is clearly stating that there is a collective responsibility for the customers and the performance of the company.
So, they involve all their partners in decisions, which is successful in empowering them to relay the best experience for their customers.
Virgin
This monopoly, multi-national corporation is known for listening to its employees. It’s reasoning behind this is to let them know that they are valued and are seen as an asset rather than a cost. They listen to their opinions and take on board their ideas extracted through having healthy debates.
It’s a win-win; the organisation keeps learning and employees feel important and engage with the organisation.
Coca-Cola
Coca-Cola keeps their 62,000-strong workforce happy through great benefits and incentives. In addition to a generous benefits package, they offer perks that other companies do not. They provide education benefits including tuition scholarships as well as having a Matching Gifts Program up to $10,000 per participant. Further to this, they help make away trips more affordable for their employees as well as providing gym discounts. Not as exciting – but still a perk – they also provide on-site dry cleaning!
To take it a step further, Coca-Cola also effectively communicates with their employees through regular employee surveys to be get an understanding of real-time feedback from their employees and see how they can improve their workplace.
Twitter
Employees of Twitter are always bragging about the company’s culture. With friendly co-workers, meetings being held on beautiful rooftops, and a team-oriented environment we can understand why. Employees lucky enough to work at the San Francisco headquarters also get free meals, along with yoga classes and unlimited holiday.
There are thousands of examples out there of companies that have hit the nail on the head when it comes to motivating their team – huge multi-national companies to smaller businesses. However, its not always easy and can be expensive. Nevertheless, it is achievable and there are plenty of cost-effective ways to keep your workers happy.
So, what are you going to change to keep hold of the talent you worked so hard to get? To find out more and get practical tips and advice why not visit the Northern Business Expo? It's the biggest business event in the North of England and even has an Employment & Leadership Workshop Hall where you can attend masterclasses from the experts. You'll be able to meet HR experts, network with thousands of your peers and more, all for free. Just get your free ticket online now!
Take a look at some of the world’s most well-known brands and how they take special care towards ensuring their workers are inspired:
John Lewis
John Lewis strongly focuses on its people. One way it does this is by calling their employees partners. This is not just a useless word they put in front of their job title that does nothing or enhances their life in no way, it is done to create a connection between the company and their workers. By calling them partners, the corporation is clearly stating that there is a collective responsibility for the customers and the performance of the company.
So, they involve all their partners in decisions, which is successful in empowering them to relay the best experience for their customers.
Virgin
This monopoly, multi-national corporation is known for listening to its employees. It’s reasoning behind this is to let them know that they are valued and are seen as an asset rather than a cost. They listen to their opinions and take on board their ideas extracted through having healthy debates.
It’s a win-win; the organisation keeps learning and employees feel important and engage with the organisation.
Coca-Cola
Coca-Cola keeps their 62,000-strong workforce happy through great benefits and incentives. In addition to a generous benefits package, they offer perks that other companies do not. They provide education benefits including tuition scholarships as well as having a Matching Gifts Program up to $10,000 per participant. Further to this, they help make away trips more affordable for their employees as well as providing gym discounts. Not as exciting – but still a perk – they also provide on-site dry cleaning!
To take it a step further, Coca-Cola also effectively communicates with their employees through regular employee surveys to be get an understanding of real-time feedback from their employees and see how they can improve their workplace.
Employees of Twitter are always bragging about the company’s culture. With friendly co-workers, meetings being held on beautiful rooftops, and a team-oriented environment we can understand why. Employees lucky enough to work at the San Francisco headquarters also get free meals, along with yoga classes and unlimited holiday.
There are thousands of examples out there of companies that have hit the nail on the head when it comes to motivating their team – huge multi-national companies to smaller businesses. However, its not always easy and can be expensive. Nevertheless, it is achievable and there are plenty of cost-effective ways to keep your workers happy.
So, what are you going to change to keep hold of the talent you worked so hard to get? To find out more and get practical tips and advice why not visit the Northern Business Expo? It's the biggest business event in the North of England and even has an Employment & Leadership Workshop Hall where you can attend masterclasses from the experts. You'll be able to meet HR experts, network with thousands of your peers and more, all for free. Just get your free ticket online now!