keyboard_arrow_left See all news

Recent News

Northern Business Expo / 18 Feb 2020
The 3 start-up planning basics 
​​​​​​​Your mission statement will be beneficial to you throughout your bu...
Northern Business Expo / 17 Feb 2020
5 simple strategies to improve the quality of your work life
By changing your thinking and being more positive to all aspects of your job then you wi...
YorCyberSec / 16 Feb 2020
Is it safer to be untrusting?
With the rise in scams against the public and organisations is it now safer to be untrus...
Northern Business Expo / 13 Feb 2020
14 compelling reasons to join a business or professional association
Whether local, regional or national an association is a key place to meet your peers and...
DOWO Digital / 12 Feb 2020
Why small businesses should outsource digital marketing
Digital marketing can be a minefield for a beginner or novice and you can’t afford to ...
YorCyberSec / 10 Feb 2020
The IT security basics
Sometimes it helps to take a step back from looking at the latest and greatest security ...
Northern Business Expo / 10 Feb 2020
Managing a mix of paper and digital
Read this to find the help you need to manage and protect your valuable information and ...
Northern Business Expo / 08 Feb 2020
Staggering Sales Statistics: Start Selling Smarter
​​​​​​​Although numbers don’t tell the whole story, they certainly help ...
Northern Business Expo / 07 Feb 2020
How to avoid or overcome sales objections effectively
Remember, objections are inevitable. So instead of trying to sell harder, or simply gett...
Northern Business Expo / 06 Feb 2020
Deal with tough sales questions like a boss.
First make sure you have listened and understand their question. Don’t be scared to cl...
Northern Business Expo / 06 Feb 2020
What makes a great B2B salesperson in the 21st century?
Do you need to take a step back and work on yourself to become an even better b2b salesp...
Northern Business Expo / 05 Feb 2020
How can storytelling increase your sales?
Over 60% of people remember stories but only 5% remember individual stats. With that in ...
Northern Business Expo / 04 Feb 2020
5 easy ways to boost sales in your new business
Right now, you are your business’s best asset, and no one is better placed to take it ...
Northern Business Expo / 04 Feb 2020
Say less, sell more
Filler words are the meaningless or unnecessary sounds, words or phrases that mark a pau...
Northern Business Expo / 03 Feb 2020
5 simple steps to energise your sales team
5 easy steps for you to add some life into your staff and revitalize your team!
Northern Business Expo / 03 Feb 2020
5 easy ways to increase your profit margins
There are some core fundamentals that often flow the same throughout many companies that...
Northern Business Expo / 02 Feb 2020
Easy techniques to quickly close every sale
Every scenario will need a different closing method. Ensure you and your team are well p...
Northern Business Expo / 31 Jan 2020
Nightmare mistakes you can avoid in your new business
As a new start-up, these first few months can be worrying times – especially if its yo...
Northern Business Expo / 30 Jan 2020
12 productivity hacks
Increasing your productivity is a critical step in achieving your personal and professio...
Northern Business Expo / 29 Jan 2020
How to plan for successful self-employment as a female boss
How does your ideal day look in five years time? The important thing here is to focus on...
Northern Business Expo / 29 Jan 2020
Start-up to win £5000 funding in March - could it be you?
Not just the £5000, the winning entrepreneur will also receive an exclusive prize packa...
Northern Business Expo / 28 Jan 2020
Is it the right time to quit your job?
Whatever your reason for considering quitting, remember it's okay to do so. You need to ...
Northern Business Expo / 27 Jan 2020
Starting a business – the ultimate checklist
There's so many things to consider when starting a business that it can feel like a moun...
Northern Business Expo / 26 Jan 2020
Qualities of an entrepreneur
Entrepreneurship tends to attract people with unique minds and strong personalities, but...
Northern Business Expo / 25 Jan 2020
The 7 dos and don’ts of successful social media campaigns
We’re going to highlight some of the things you should and shouldn’t be doing to imp...
Northern Business Expo / 24 Jan 2020
7 reasons b2b email marketing is still vital in 2020
The predicted changes to email marketing over the next few years are incredible, with mo...
Northern Business Expo / 23 Jan 2020
Can your business be effective without a website?
A whopping 81% of people research a business online before making a buying decision. Des...
DOWO Digital / 23 Jan 2020
Keeping your marketing stack under control
Unsurprisingly, with lots of different competing tools, your stack can get out of contro...
Northern Business Expo / 22 Jan 2020
Digital marketing advances in 2020
Many of your competitors are just not adapting fast enough. Using advancements in techn...
DOWO Digital / 21 Jan 2020
How to work out if your customer journey needs improvement
What metrics should you be looking at? There are lots of metrics you can keep an eye on,...
Northern Business Expo / 08 Jan, 2020
keyboard_arrow_left See all news

Motivating your workforce: 4 inspiring brands who just get it

The need for a motivated workforce is one thing all businesses have in common – regardless of size, sector or age. Having motivated staff brings unlimited benefits to any business; from increased productivity and greater profit margins to reduced absenteeism and lower staff turnover.

Take a look at some of the world’s most well-known brands and how they take special care towards ensuring their workers are inspired:

John Lewis

John Lewis strongly focuses on its people. One way it does this is by calling their employees partners. This is not just a useless word they put in front of their job title that does nothing or enhances their life in no way, it is done to create a connection between the company and their workers. By calling them partners, the corporation is clearly stating that there is a collective responsibility for the customers and the performance of the company.

So, they involve all their partners in decisions, which is successful in empowering them to relay the best experience for their customers.


This monopoly, multi-national corporation is known for listening to its employees. It’s reasoning behind this is to let them know that they are valued and are seen as an asset rather than a cost. They listen to their opinions and take on board their ideas extracted through having healthy debates.

It’s a win-win; the organisation keeps learning and employees feel important and engage with the organisation.


Coca-Cola keeps their 62,000-strong workforce happy through great benefits and incentives. In addition to a generous benefits package, they offer perks that other companies do not. They provide education benefits including tuition scholarships as well as having a Matching Gifts Program up to $10,000 per participant. Further to this, they help make away trips more affordable for their employees as well as providing gym discounts. Not as exciting – but still a perk – they also provide on-site dry cleaning!

To take it a step further, Coca-Cola also effectively communicates with their employees through regular employee surveys to be get an understanding of real-time feedback from their employees and see how they can improve their workplace.


Employees of Twitter are always bragging about the company’s culture. With friendly co-workers, meetings being held on beautiful rooftops, and a team-oriented environment we can understand why. Employees lucky enough to work at the San Francisco headquarters also get free meals, along with yoga classes and unlimited holiday.

There are thousands of examples out there of companies that have hit the nail on the head when it comes to motivating their team – huge multi-national companies to smaller businesses. However, its not always easy and can be expensive. Nevertheless, it is achievable and there are plenty of cost-effective ways to keep your workers happy.

So, what are you going to change to keep hold of the talent you worked so hard to get? To find out more and get practical tips and advice why not visit the Northern Business Expo? It's the biggest business event in the North of England and even has an Employment & Leadership Workshop Hall where you can attend masterclasses from the experts. You'll be able to meet HR experts, network with thousands of your peers and more, all for free. Just get your free ticket online now!
Processing. Please wait.