keyboard_arrow_left See all news

Recent News

Dasiy Communications / 15 Mar 2020
With the UK's biggest providers offering unlimited data plans, we answer your questions about the new tariffs.
Visit us at Stand 646 at the Northern Business Expo and get 20% off our unlimited tariff...
NX Comms / 14 Mar 2020
Dongles Are Dead!
It’s unlikely that you’ll ever be in an area without a signal. If one network has a ...
Northern Business Expo / 13 Mar 2020
How to write engaging content for social media
Putting all of this together is hard, especially with the sheer volume of content that u...
Northern Business Expo / 12 Mar 2020
Ultimate guide to a successful marketing plan
Follow this initial guide to make sure you get the most you can from your marketing stra...
Atlas Business Group / 12 Mar 2020
Server Colocation could have more benefits than you think.
explore co-locating your server
Northern Business Expo / 11 Mar 2020
Google My Business listings. What, How and Why.
Google My Business (GMB) is one of the best ways to get local rankings and improve your ...
Atlas Business Group / 10 Mar 2020
It is no longer a matter of “if” but “when” a real world threat will compromise your business data.  Will you be ready
What happens when disaster strikes your business!
Northern Business Expo / 10 Mar 2020
Social Media 101
As good as social media can be, it isn’t as easy as putting an ad in the local newspap...
Northern Business Expo / 09 Mar 2020
Content marketing strategy – what, how and why
The best way to describe it is that it is your overall vision that guides the content de...
Nxcomms / 08 Mar 2020
Are you ready for full fibre broadband?
Are you ready for full fibre broadband?
Atlas Business Group / 08 Mar 2020
Say goodbye to large telephone bills and go all inclusive
Tomorrows telecom
Nxcomms / 07 Mar 2020
What’s a Private APN and why should I care?
That’s where a Private APN comes in. This type of connection gives you your very own p...
Huthwaite International / 06 Mar 2020
Decisions, decisions – map out your decision-making unit to sell more effectively
You may assume the most senior person is the ultimate decision maker but that may not be...
Dasiy Communications / 05 Mar 2020
Upgrade to VoIP and discover the benefits
You might have heard the words Voice over Internet Protocol (VoIP) being spoken about ov...
Nxcomms / 04 Mar 2020
Could Your Internet Connection Be Endangering Your Business?
If you sit there and do nothing about your internet, you’re courting disaster. Don’t...
Northern Business Expo / 03 Mar 2020
Top tips for entrepreneurs
You’re an entrepreneur with a business idea, ready to get cracking. It’s an exciting...
Daisy Communications / 03 Mar 2020
How a VoIP phone system could save you time, money and resources
By getting rid of their premise-based phone systems, companies are discovering new, stre...
Huthwaite International / 02 Mar 2020
 Fact or Fiction: The top 10 myths in sales strategy
Learn which actions lead to sales success and how to avoid those that don’t. Understan...
YorCyberSec / 01 Mar 2020
Shopping and email safety online
Doing these things will not guarantee that payment information cannot be taken but it hi...
Dasiy Communications / 29 Feb 2020
Why your legacy phone system is costing you more than you think
Why your legacy phone system is costing you more than you think
Northern Business Expo / 28 Feb 2020
12 ways to push your small business to new heights
Take a step back from your everyday tasks and consider how many of these points apply to...
Dasiy Communications / 27 Feb 2020
Answers To Your Questions About the PSTN 2025 Switch Off
Answers To Your Questions About the PSTN 2025 Switch Off
Fiscale Ltd - R&D Tax Credits / 26 Feb 2020
How to maximise your R&D Tax Credits claim
How to get maximum value from your R&D! In our humble opinion there are still far too ma...
Daisy Communications / 25 Feb 2020
Unpacking the new Samsung Galaxy S20 Range
Explore and save on the new Samsung S20 Range
Northern Business Expo / 24 Feb 2020
11 steps to get the most out of visiting an expo or trade show
Events and trade shows are great for many reasons, no more so than in this digital age. ...
Huthwaite International / 23 Feb 2020
SPIN® SELLING – stop talking and start listening
Sellers must take care not to get caught up in the excitement of talking about the bells...
Northern Business Expo / 22 Feb 2020
The 7 building blocks for a prosperous consultancy career
Whether you’re unsure how to begin your consulting career, or you’ve already started...
Northern Business Expo / 22 Feb 2020
5 books every small business owner and entrepreneur needs
Here is a list of our top 5 books that every small business owner and entrepreneur shoul...
Northern Business Expo / 21 Feb 2020
How to keep your mind healthy whilst running a small business
One in six people who work in the UK have anxiety, depression or similar every year, and...
YorCyberSec / 20 Feb 2020
IT Support is NOT Information Security
With the many pressures facing smaller businesses, trying to reduce expenditure is alway...
Northern Business Expo / 24 Jan, 2020
keyboard_arrow_left See all news

7 reasons b2b email marketing is still vital in 2020

It’s easy to think that social media is the only way forward in 2020. 

Nearly every business, big and small, has some sort of footprint on Facebook, Twitter, LinkedIn and Instagram. Certainly, your marketing strategy should incorporate at least one of these platforms. However, it should not be the only format you focus on. Email marketing, often regarded as losing its influence, old fashioned, and spammy, is actually stronger than ever for most customers. It is estimated that 4.3billion of the world’s population will use email by 2023 – can you really afford to not use it?

For lead generation purposes in particular, the power of email marketing must not be underestimated.

If you have been convinced that email marketing has gone the way of the dinosaur, we can provide a compelling case that states otherwise. These are just a few reasons as to why you should be capitalizing on email marketing if you aren’t already.

Reviews

Whilst you might get reviews on Facebook from clients, or have a feedback page on your site, only a few dedicated customers tend to fill these in. Using email, you can send out a personal email to your customers asking for their opinions and tend to get a much higher response. We all know the power of customer reviews in today’s market, and how much you need to hear the criticism’s of your customers as much as the positive reviews.

To reap all of these benefits for your own business, develop a B2B email marketing strategy today!

Personalisation

Out of all the different communication mediums, email is arguably the most personal of them all. Business owners generally do not engage in personal conversations on social media. These formats are typically reserved for mass marketing efforts, with little effort made into personalizing their message. In contrast, business-people often use Outlook or Gmail for one-on-one conversations. The nature of the format makes it easy to tailor your message to each individual customer, allowing you to build a close connection with them as a person.

As digital evolves further and further, there are so many new ways to personalise and tailor your emails to your audience, so this will only be more and more important to master.

Cost effective

The costs are minimal to email marketing. If you already have a database of customers or prospects, then your only cost is probably email marketing software, and there are plenty of free or reasonably priced companies you can use. You can produce the content yourself, or if you have the budget you can outsource it. The cost per lead of this tends to be much lower than say, Google Ads, Facebook ads or printing costs for physical collateral.

Businesses pay more attention 

Email marketing allows you to engage in more face-to face-interaction with your clients. This stands in stark comparison to social media, which does not allow you to get enough personal attention in a business context. Instead of trying to conduct business on social media, clients spend more time reading their emails. Because they are likely to check their email than their social account, you stand a better chance of communicating with them effectively.

Direct access to your customers

Let’s not forget that retaining a customer can be up to 5 times cheaper than finding a new one. All businesses need to focus on keeping customers returning again and again, and a large part of that is sending relevant offers and incentives via email. It is your data and your customers – they trust you and know your brand, so open rates should be high. It is a simple and low cost way to stay in touch, and maximise your revenue from each customer.

Volume of users

Email has three times the number of users found on Twitter and Facebook combined. Facebook and Twitter, excluding spam, comprise only 0.2% of the emails that are sent everyday. If you are targeting an older audience, you can bet that a lot of them won’t be too active on social media; emailing them would be your best shot at contacting them directly. Even younger audiences will still be receptive to email, since having an email account is considered standard for nearly all age groups.

Targeting

Through email marketing, you are sending out specifically targeted messages to your audience. Each one of these messages can be targeted on the basis of local market conditions, preferences, and location. This method removes the uncertainty that makes marketing strategies ineffective; by allowing you to make lists bases on income, marital status, gender, age, and more, your marketing campaigns will be much more effective in reaching your target audience.

The predicted changes to email marketing over the next few years are incredible, with more interaction, personalisation, accessibility and automation in the pipeline. All of this indicates that email marketing isn’t going anywhere – and will in fact become a more and more valuable tool for businesses.

Stay up to date with advice from the experts. Google Digital Garage will be at the Northern Business Expo on 17th & 18th March 2020 at Manchester Central, where you'll be able to attend talks on various aspects of digital marketing. If anyone can give you advice, it's Google!

You'll also be able to hear from other digital marketing experts in skills masterclasses, and in personalised advice kiosks. As it's the biggest business event in the North of England, you'll also find fantastic networking sessions, a chance to win £5k cash, inspirational keynotes and over 100 exhibitors. So, get your free ticket online now and we'll see you there!
Processing. Please wait.
Loading...