Sessions

All Sessions
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  • All Tracks
  • Networking Sessions
  • The £5K Pitch
  • For: Start-ups
  • For: Business Professionals
  • For: Business Owners
For: Start-ups
Get your business visible on Google
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query_builder 11:30 - 12:30
place Google Digital Garage Hall
card_travel Workshop
mic English
Get your business visible on Google
Learn how to start showing up on Google Maps, plus ways to make your business more visible on Google.

What will you learn?
- The Google Search console and how it can help you monitor and maintain your website’s presence in Google Search results
- How to use the Google My Business platform to manage your business’ presence on Google
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For: Business Owners
Social media strategy
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query_builder 13:15 - 14:15
place Google Digital Garage Hall
card_travel Workshop
mic English
Social media strategy
Learn about creating a social media strategy based on your business goals.

What will you learn?
- The key social media platforms for businesses to use in 2020
- How to build a social media strategy for a business based on business goals
- How to define a set of brand guidelines for a business on social media
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For: Business Professionals
Writing for Social Media
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query_builder 15:00 - 16:00
place Google Digital Garage Hall
card_travel Workshop
mic English
Writing for Social Media
Learn how to create compelling content and develop a tone of voice that’s right for your business.

What will you learn?
- How to develop a brand tone of voice for a business on social media
- Writing techniques to help hone writing for small spaces online
- The different ways of responding to customer complaints on social media
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For: Start-ups
Get started with analytics
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query_builder 11:30 - 12:30
place Google Digital Garage Hall
card_travel Workshop
mic English
Get started with analytics
For small business owners and aspiring social media marketers who want to understand the role of web analytics and what 'data driven' decision making means for a business. We help you understand the insights available from different platforms, how to interpret them and how you can use this knowledge to grow your business.

1. The role of web analytics in online marketing and what 'data-driven’ decisions mean for a business
2. Understand the different insights available through online analytics platforms
3. Learn how to interpret data and how to take action on it to help a business grow
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For: Business Owners
Build effective presentations
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query_builder 13:15 - 14:15
place Google Digital Garage Hall
card_travel Workshop
mic English
Build effective presentations
For beginners and intermediates who want to improve their professional presentations. Discover how to structure a presentation to tell a story and the skills to help you present confidently. Learn how to design your presentations, with guidance on fonts, layouts, images and making use of video.

What will you learn:
1. Find out what makes a good presentation
2. Tips on building a strong presentation
3. Learn essential presentation skills



 
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For: Start-ups
Get Started with Digital Advertising
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query_builder 15:00 - 16:00
place Google Digital Garage Hall
card_travel Workshop
mic English
Get Started with Digital Advertising
Learn about search, social and display advertising and how to get started with advertising a business.

What will you learn?
- The main formats of digital advertising including search, social and display
- How to develop an advertising plan for a channel and measure success
- A practical approach for how small businesses can use digital advertising
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