Their trophy cabinet was testament to this success, with 13 European tournament wins, an U15 Championship World Cup, six Divisional Premier League Championships and the FA Youth Cup. Pete's philosophy comes from real life 'tales from the touchline' and a career built on authenticity, integrity and passion for what he does. He maintains that there are no shortcuts to sustained success and you can achieve so much more when your whole team works together and everyone gets the credit. In Pete's view, excellence is not a destination. Instead he believes it's fundamental to focus on continuous improvement to maintain high performance. The foundation for true success in any organisation is a solid leadership culture. Leaders create leaders, not followers, so he works with clients to develop strong leadership programmes to prompt lasting change.