Alfie Best
Self made millionaire and CEO, Wyldecrest Parks


Alfie Best started working at the age of 8 years old with his father, labouring and tarmacking. His first business was at the age of just 14, buying and selling cars and vans. Alfie quickly moved on and, during the 1990s, became the owner of several mobile phone shops across London. Full of new ideas and with his hands-on approach and his very unique business style, in 2001 Alfie Best started the business which changed his life. He invested in his very first mobile home park in Romford, Lakeview Residential Park. Today, the business he started 15 years ago, is valued at £200 million.

With his visionary leadership, he managed to turn one of the worst recessions we’ve ever had into something positive. Within an environment where people started increasingly looking for downsizing but struggling to sell their homes, he looked at ways to facilitate that, by setting up a part-exchange scheme. He focused on hiring the right people for the right jobs and is still personally involved in the whole process.

Alfie truly believes that to invest in people is the best investment you can ever make – this he is frequently heard saying that he never invests in businesses, he invests in people. He manages his businesses as a real leader, knows his employees by name and likes to meet all residents of his mobile home parks. He believes that the most important thing in life is to be surrounded by the right people and likes to practice a very hands-on approach as a leader to motivate his team to always battle from the same side

Alongside Wyldecrest Parks, Alfie Best also owns other very successful businesses within the hospitality and leisure, events, trading and finance industries Best Park Home Finance, Kyoto Clearance, Wylde Events to name but a few and has now created his own charity to help others.

With all his success, it was not a total surprise for his name to be included in the 2018 Sunday Times Rich List. Due to his accurate business vision, strong and inspirational leadership, drive, ambition, persistence, and hands-on approach personality, Alfie Best has achieved the status of a successful entrepreneur and a multimillionaire businessman, respected and admired amongst the most varied circles of people, from different ages, cultures and backgrounds. 

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