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Which social media platforms are right for your business?

With hundreds of social media outlets available, it can be difficult to figure out which platforms are best suited to your new business. You might be tempted to dabble in all of them to maximise your reach, but some platforms are not necessarily suitable for your brand or reputation and can drive your audience away and negatively impact your brand.

To become a successful social media marketer, you must know which platforms best deliver your message. When choosing your social media, you should ask yourself these three questions –

WHY are you launching a social media campaign and what are your goals and objectives?
WHO is the target demographic?
HOW will the success of the campaign be measured?

Take a look at the three main categories of social media.


Networking platforms are designed to help build stronger relationships with your customers, it is also a way to link up with other people in your industry and share useful ideas. The strength of networking platforms lies in your interconnectivity which helps you build up the web of contacts that eventually serve as your customers, prospects and promoters.

Facebook is the most used social networking service today users create a profile and interact with other networks of friends and can join common interest groups.

Twitter is a social sounding board in micro blogging service where users post tweets or messages to their followers. Tweets are only limited to 280 characters, since there are millions of conversations each day on Twitter it is extremely easy to jump from topic to topic

LinkedIn is more for business professionals where colleagues can link with their peers. One of Linkedin’s most distinctive features is connections, this maps members to each other via their common contacts, it is strictly for business and there are groups for almost any profession.


Promotional platforms are used exactly as the name describes, for promotions or awareness. These can be seen as an extension of your email marketing. Promotional platforms can be used to create stunning videos about your product or business.

YouTube is the most popular mainstream video sharing service, people upload and share all types of videos and these include commercials, music videos, how-to videos and more.

TikTok is one of the newest social media platforms and when it first burst onto the scene it was originally an app used to share photo slideshows with your friends. It quickly turned from photos the videos as users began uploading comedic video clips.

Instagram also started as a photo sharing service that adopted video sharing, which led to more and more brands are advertising their product on the platform through videos and images. The multimedia aspect allows for a great range of creativity and helps raise brand awareness through visuals. Video is the next big advertising agent so it’s a good idea to become familiar with these platforms.


Sharing platforms are the most user-friendly and interactive type of platforms. These sites provide a place for sharing and learning with your networks, as you discuss your interests and opinions.

Some examples of sharing platforms are blogging and review based sites like blogger and Yelp. The tools that are included in this group allow you to tag helpful articles, recommend content to other users and add a great amount of keyword rich content, that will help establish and strengthen online presence allowing you to develop a higher search engine ranking.

Blogger is a blog publishing service that allows multi-user blogs with time-stamped entries. Blogs are a great way to increase visitors to your website through SEO, the more content that you have on your blog the better the chances of having your site on the main page of search engine websites like Google.

Yelp publishes crowdsourced reviews about local businesses. Users can share their reviews about a certain business with other users on the website.

Social media serves as the new storefront for your brand, choosing the right one can be simple, as long as you have a clear strategy and objectives of what you are trying to achieve.

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