keyboard_arrow_left See all news

Recent News

DOWO Digital / 23 Jan 2020
Keeping your marketing stack under control
Unsurprisingly, with lots of different competing tools, your stack can get out of contro...
Northern Business Expo / 22 Jan 2020
Digital marketing advances in 2020
Many of your competitors are just not adapting fast enough. Using advancements in techn...
DOWO Digital / 21 Jan 2020
How to work out if your customer journey needs improvement
What metrics should you be looking at? There are lots of metrics you can keep an eye on,...
Northern Business Expo / 20 Jan 2020
Pro’s and con’s of the biggest social media platforms for business
A good social media presence says a lot to prospects these days, and it's important to s...
Northern Business Expo / 19 Jan 2020
4 marketing hacks for a small budget  
Without huge budgets and glittering campaigns, marketing can feel like an uphill battle ...
Northern Business Expo / 17 Jan 2020
7 lessons from the most successful entrepreneurs
Learning from mistakes is key to getting ahead, but there’s no reason those mistakes h...
Northern Business Expo / 16 Jan 2020
Meet the keynotes
At the 2020 edition of the biggest business event in the North of England, there are som...
Northern Business Expo / 15 Jan 2020
Attending seminars v online research
Is attending an exhibition or seminar just a waste of time now so much information is av...
Northern Business Expo / 14 Jan 2020
Meet the seminar speakers!
The seminar timetable for the biggest event in the North’s business calendar is now li...
Northern Business Expo / 13 Jan 2020
Why you should attend business events in 2020
It’s simply not enough to be passionate and have a great business idea to make sure yo...
Northern Business Expo / 12 Jan 2020
10 reasons you’re not too old to start a business
You have everything you need to be a successful business owner, so stop letting the conc...
Northern Business Expo / 11 Jan 2020
Help! My employees are leaving!
Your employees are jumping ship and you’re questioning everything from salary to offic...
Northern Business Expo / 10 Jan 2020
The secret to asking for help at work
We're going to talk you through how to be more comfortable asking for advice when you ne...
Northern Business Expo / 09 Jan 2020
5 free steps to become the ultimate boss
Be the kind of boss that you would like to work for. Great communication, openness and a...
Northern Business Expo / 08 Jan 2020
Motivating your workforce: 4 inspiring brands who just get it
Take a look at some of the world’s most well-known brands and how they take special ca...
Northern Business Expo / 08 Jan 2020
5 keys to a happy, engaged and effective team
You want to build a reliable work force that will stick around to help grow your busines...
Northern Business Expo / 07 Jan 2020
7 steps to improve your employees mental health
With understanding and support for mental health in the workplace still growing at a spe...
Northern Business Expo / 07 Jan 2020
How to grow into a leader for your small business
Leadership is often defined by action. You could be great at giving a rousing, motivatin...
Northern Business Expo / 06 Jan 2020
Building a Dream Team: 5 ways to do it
Creating a ‘dream team’ is not always easy, but when achieved it will make a measura...
Northern Business Expo / 05 Jan 2020
The biggest HY DIY mistakes for SME’s
We’ll discuss the employment contract DIY mistakes you’re opening yourself up to and...
Northern Business Expo / 04 Jan 2020
Top apps for new business owners on a budget
Small business owners have access to more productivity tools than ever before. Take a lo...
Northern Business Expo / 28 Dec 2019
How to set your career goals for 2020
Setting appropriate goals for yourself is the best way to make sure that, come next Chri...
Northern Business Expo / 20 Dec 2019
5 crucial steps to choosing an investor
You need to be thinking about everything else that your potential investor can offer, an...
Northern Business Expo / 19 Dec 2019
How to create a killer pitch
Follow these helpful tips to give yourself the best chance of winning funding from inves...
Northern Business Expo / 17 Dec 2019
5 ways to fund your new business
There are more and more sources available to would-be business owners than ever before, ...
Northern Business Expo / 16 Dec 2019
Funding sources for business growth
Whether you are looking to scale-up, purchase new equipment, expand into new premises or...
Northern Business Expo / 13 Dec 2019
Where to network in Manchester in 2020
There are countless opportunities out there but here are four of the best places for bus...
Northern Business Expo / 12 Dec 2019
LinkedIn releases Events Meetup tool
This is a great new feature from LinkedIn, and whilst some of the options are a little l...
Northern Business Expo / 11 Dec 2019
Networking fails you can avoid
Networking is a great way to build connections and when done effectively, it can make yo...
Northern Business Expo / 10 Dec 2019
Finish the year strong to carry momentum into 2020
Take these steps and find the right motivation to achieve then you could be sitting back...
Northern Business Expo / 30 Dec, 2019
keyboard_arrow_left See all news

New Year’s resolutions to grow your business

Well done on making it through 2019! With the perpetual uncertainty over Brexit and the other challenges the last 12 months has brought, congratulate yourself for getting this far!

Whether the last year has been your best or worst, it’s important to reflect and learn, then set a plan for 2020. Evaluate your successes and failures of the past 365 days and think of ways to improve what you’ve already achieved.

Commit some time to work on some New Year’s resolutions for your business, as well as any you make for your personal life. Of course, to make them more than just wishes and dream you should make them SMART goals. If you need a reminder, SMART goals are:

  • Specific. Make sure your goal has a clear outcome. You can either have achieved it or not, there should be no grey area. 
  • Measurable. Think about your indicators of progress, or how you’ll know if you’ve achieved your goal. 
  • Achievable. There’s no point setting a goal that you cannot achieve, if only for your mental health.
  • Realistic. Are you able to put the work in, and do you have the resources to be able to do this task? If you want to complete Task A in 6 months but you know you won’t be able to complete part of it until you can afford that new software, then the task isn’t realistic.
  • Timely. Set a deadline. Pick a start and end date, which will enable you to break the task down into what must be achieved by set dates, to know if you are staying on target.

Take a look at just a few things you should be considering to ensure you have even more success in 2020.

Review and re-do your business plan

The start of the new year is a great time to go over the existing version of your business plan and see whether the goals you set before are still in line with what you want to accomplish in the coming year. There’s a good chance that you’ll want to make a few changes. It’s amazing how we develop and grow over the course of just a year, and you might have slightly changed the direction of your company without even realising. If you can, base any changes to your business plan on your overall vision, and some analysis of 2019.

Your business plan is the guide for your small business. Reviewing and updating annually will give you a clearer and more defined idea of what your priorities are and how to best achieve your goals in the coming year.

Boost your productivity

This is a common resolution for business owners and for everyone else! There never seems to be enough hours in the day, especially with the many demands on small business owners’ time. 

See this blog on 12 productivity hacks, and smash 2020!

Consider growing your team

Your workforce can be one of the most important aspects of success in your small business. You may already have a good group of people around you, but with high efficiency comes an overall growth in your business, increasing the workload. Your staff may feel overwhelmed and overworked, so why not consider growing your team in the new year to spread the work around.

Bringing new employees onto your workforce can be expensive initially but if they are able to improve your business producibility and achieve further success in the following year, it might be worth investing in growing your team.

Improve your current marketing plan

Each year that passes brings new marketing trends for your business to get to grips with. It’s important to stay as up to date as you can within your budget, as trends will only keep moving forward and you’ll only fall further behind. We’ve already discussed improving your business plan, so don’t forget to update your marketing plan this year as well.

Take a look at your current analytics to see what’s working and what isn’t. You’ll likely want to change your current marketing campaign depending on if you’re spending your budget correctly or not. It might be time to get online if you haven’t already. 

Social media is an incredibly powerful tool and is also mostly cost free to run. Review which platforms suit your business most, which drive the best engagement and conversions, and utilize that avenue even more to reach a whole new audience.

Review your pricing

It is common for small businesses to charge less than they’re worth. Many small business owners feel awkward about money or feel embarrassed asking for the amount of money that they should for their services. In reality, clients usually don’t mind paying the industry-standard price, and sometimes will feel bad paying a lower price, particularly if they are on friendly terms with you and are a repeat customer. You’ll actually also be losing some customers.

Research shows that consumers looking for a new product service will often choose a higher priced option as they believe they are getting a higher quality. This may not be true, but in reality, that’s what you’re saying by pricing lower – that your product/service is worth less than competitors.

Look at your invoicing processes

Lack of cashflow is the number one reason businesses fail in the UK. You may have had no problems in 2019, but it’s important to make sure your processes are working. How many people paid you on time over the last 12 months? If many of them were late, you may have just been lucky with your cashflow. If you have a VAT payment to make or other large cost, when no one has paid you, it can be crippling. See if there is anything you can implement to minimise late payments.

Good luck with your business for the next 12 months and beyond, and if you do one thing to boost your business in 2020, visit the Northern Business Expo. It’s in March, it’s free to attend, and is the biggest business event in the North of England. So, whether you are looking for networking, sales masterclasses, keynotes, suppliers, funding or more, simply get your free ticket online now and come along to Manchester Central on 17th & 18th March 2020!
Processing. Please wait.