keyboard_arrow_left See all news

Recent News

Northern Business Expo / 18 Feb 2020
The 3 start-up planning basics 
​​​​​​​Your mission statement will be beneficial to you throughout your bu...
Northern Business Expo / 17 Feb 2020
5 simple strategies to improve the quality of your work life
By changing your thinking and being more positive to all aspects of your job then you wi...
YorCyberSec / 16 Feb 2020
Is it safer to be untrusting?
With the rise in scams against the public and organisations is it now safer to be untrus...
Northern Business Expo / 13 Feb 2020
14 compelling reasons to join a business or professional association
Whether local, regional or national an association is a key place to meet your peers and...
DOWO Digital / 12 Feb 2020
Why small businesses should outsource digital marketing
Digital marketing can be a minefield for a beginner or novice and you can’t afford to ...
YorCyberSec / 10 Feb 2020
The IT security basics
Sometimes it helps to take a step back from looking at the latest and greatest security ...
Northern Business Expo / 10 Feb 2020
Managing a mix of paper and digital
Read this to find the help you need to manage and protect your valuable information and ...
Northern Business Expo / 08 Feb 2020
Staggering Sales Statistics: Start Selling Smarter
​​​​​​​Although numbers don’t tell the whole story, they certainly help ...
Northern Business Expo / 07 Feb 2020
How to avoid or overcome sales objections effectively
Remember, objections are inevitable. So instead of trying to sell harder, or simply gett...
Northern Business Expo / 06 Feb 2020
Deal with tough sales questions like a boss.
First make sure you have listened and understand their question. Don’t be scared to cl...
Northern Business Expo / 06 Feb 2020
What makes a great B2B salesperson in the 21st century?
Do you need to take a step back and work on yourself to become an even better b2b salesp...
Northern Business Expo / 05 Feb 2020
How can storytelling increase your sales?
Over 60% of people remember stories but only 5% remember individual stats. With that in ...
Northern Business Expo / 04 Feb 2020
Say less, sell more
Filler words are the meaningless or unnecessary sounds, words or phrases that mark a pau...
Northern Business Expo / 04 Feb 2020
5 easy ways to boost sales in your new business
Right now, you are your business’s best asset, and no one is better placed to take it ...
Northern Business Expo / 03 Feb 2020
5 easy ways to increase your profit margins
There are some core fundamentals that often flow the same throughout many companies that...
Northern Business Expo / 03 Feb 2020
5 simple steps to energise your sales team
5 easy steps for you to add some life into your staff and revitalize your team!
Northern Business Expo / 02 Feb 2020
Easy techniques to quickly close every sale
Every scenario will need a different closing method. Ensure you and your team are well p...
Northern Business Expo / 31 Jan 2020
Nightmare mistakes you can avoid in your new business
As a new start-up, these first few months can be worrying times – especially if its yo...
Northern Business Expo / 30 Jan 2020
12 productivity hacks
Increasing your productivity is a critical step in achieving your personal and professio...
Northern Business Expo / 29 Jan 2020
Start-up to win £5000 funding in March - could it be you?
Not just the £5000, the winning entrepreneur will also receive an exclusive prize packa...
Northern Business Expo / 29 Jan 2020
How to plan for successful self-employment as a female boss
How does your ideal day look in five years time? The important thing here is to focus on...
Northern Business Expo / 28 Jan 2020
Is it the right time to quit your job?
Whatever your reason for considering quitting, remember it's okay to do so. You need to ...
Northern Business Expo / 27 Jan 2020
Starting a business – the ultimate checklist
There's so many things to consider when starting a business that it can feel like a moun...
Northern Business Expo / 26 Jan 2020
Qualities of an entrepreneur
Entrepreneurship tends to attract people with unique minds and strong personalities, but...
Northern Business Expo / 25 Jan 2020
The 7 dos and don’ts of successful social media campaigns
We’re going to highlight some of the things you should and shouldn’t be doing to imp...
Northern Business Expo / 24 Jan 2020
7 reasons b2b email marketing is still vital in 2020
The predicted changes to email marketing over the next few years are incredible, with mo...
Northern Business Expo / 23 Jan 2020
Can your business be effective without a website?
A whopping 81% of people research a business online before making a buying decision. Des...
DOWO Digital / 23 Jan 2020
Keeping your marketing stack under control
Unsurprisingly, with lots of different competing tools, your stack can get out of contro...
Northern Business Expo / 22 Jan 2020
Digital marketing advances in 2020
Many of your competitors are just not adapting fast enough. Using advancements in techn...
DOWO Digital / 21 Jan 2020
How to work out if your customer journey needs improvement
What metrics should you be looking at? There are lots of metrics you can keep an eye on,...
Northern Business Expo / 11 Dec, 2019
keyboard_arrow_left See all news

Networking fails you can avoid

Networking is a great way to build connections and when done effectively, it can make you a huge success. However, it can be tricky, but don’t worry – read on for a few common mistakes in networking that you can now avoid. 

Giving your card out to everyone

When it comes to networking, it’s about quality, not quantity. Take time to talk to people and then only give them your card if you really think you can be beneficial for one another. Turning up to a networking session and giving your card to everyone gives the impression you don’t really care about finding a strong network. Remember, it’s not a competition.

Not being humble! (Be open to everyone)

Conversely, allies and connections can be made in the strangest places sometimes! Don’t write off someone because you don’t think they look like someone you’d normally work with, they might have a vital connection that you need! Everyone is a potential connection – take the time to talk to everyone and find out their story before deciding on whether to give them your card.

Talking about yourself too much

You’re attending a networking event to find people you can work and do business with – so ask them! Find out about what they do, and what they are hoping to find - it’s far more useful to you. It’s also much politer and helps you come across as friendly from the outset making it more likely that they’ll do business with you. 

Talking overly-negative about other companies! (your competitors or theirs)

Going into a networking session and actively bashing an industry because you’ve had a bad experience with one company in that industry is unprofessional, and certainly doesn’t show you, and your business in a good light.
Talking negatively about your own competitors is also unprofessional and has the opposite psychological effect on the person you’re talking to; it plugs the name of your competitor to the person you’re trying to pitch to work with you! 

Waiting to build your network until you need it – start now!

Constantly network – it should become a good habit you practice almost every day. Always be open to it even in non-typical networking settings as you never know when you’ll meet someone who could be a positive influence for your business.  If you wait to network until you need it, it’s too late! Networking is about building professional relationships and connections and those can’t be rushed into just because you happen to need something right away. 

Having incorrect contact details on your business card

This sounds basic but can be destroying if you happen to get it wrong. Misprints happen sometimes so check carefully that your business cards etc. have your up to date phone number, correct web address (especially if you have a non-standard web domain i.e. .co .org .biz) and any other details you may use.
 
Failing to follow up

Keep your connections fresh and memorable by sending a note to check-in once in a while. This can be a thank you note after meeting, an update on your progress based on advice you got from the connection, a relevant article about industry news or events, a congratulatory note after a major event in that person’s life, and so on.

If you make a new connection that could be a potential new client, follow up in the next couple of days to keep that relationship going and to avoid them forgetting who you are and how they can benefit from your services. 

Build your network now and you'll be grateful for it later - there are some whopping statistics about how much business is done through referrals at networking events.


You can try out four networking companies for free at the Northern Business Expo in March, participate in some speed networking run by Dell Small Business, and apply for the exclusive Networking Breakfast! There's even a Wall of Connections to make sure you don't miss out on any connections that could be made. It's free to attend, at Manchester Central on 17th & 18th March. Get your free ticket now!
Processing. Please wait.
Loading...