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LinkedIn releases Events Meetup tool

LinkedIn is already the business world’s social network and pretty much everyone is using it. But never stopping their development, the platform has released a new events feature which is well worth exploring. It’s a useful tool to create, promote and invite your connections to real world events or meetups.

The feature is newly up and running, though some functionality is limited. Currently you can only announce and send invitations to your existing connections, without being able to promote your event outside of your existing reach. The initial benefits will come from letting everyone know what’s on and when, then encouraging your connections to share this information with their own invitation link. You can also share the link on other socials or alternative media. LinkedIn says it will keep everyone involved updated with ‘timely and relevant notifications’.

LinkedIn Events still has some way to go to overtake its competitors, as there are plenty of sites who offer specific event platforms such as Eventbrite. Currently you can’t create any tickets, and there are limitations on attendance numbers, but you can include links to places where you might be able to manage such things. However, with some development this will be big, because there just isn’t any other business platform out there with the LinkedIn’s reach and popularity, so keep your eyes open as this is a feature with the potential to grow into something really useful.

Getting started:

You’ll find Events in the ‘community’ panel to the left-hand side of the news feed. LinkedIn says:

‘You can begin by visiting the ‘Community’ panel located on the left side of the newsfeed and click +Create. Next, you would need to provide a description, a date and time, a venue, and then invite your connections using filters such as location, company, industry, and school. We also recommend you share the event as a post to leverage the power of the feed to reach relevant attendees. From your event page, you can easily track attendees and invitees, post updates and interact with other attendees. LinkedIn’s algorithm automatically provides timely and relevant notifications to attendees to make sure they don’t miss any important updates about your event. Members who have joined the event can also invite people from their own networks to attend. ‘

We have had a go and it really is quick and easy to create and start promoting events. There is also a ‘Private event’ option so you can control who is invited and approve attendees. 
From a delegate’s point of view you can see event invites in your ‘My Network’ tab. Once you have said you’ll attend you can see details of who else is going and connect with other attendees. You can also share updates, photos and videos with other attendees on a dedicated event page and in your main feed. 

We think this is a great new feature and whilst some of the options are a little limited right now, it’s already a very useful place to promote an event and we fully expect the features list to grow once it gains some traction amongst the platform’s 575 million users worldwide.

If you’d like to find out more about the power of LinkedIn and discovering how to use it’s array of functions to increase your sales and marketing, just visit the Northern Business Expo at Manchester Central on 17th & 18th March. It’s free to come along, and some of the best LinkedIn experts in the UK will be sharing their tips and advice in masterclasses and seminars. Just get your free ticket online now, then come along for free!
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