keyboard_arrow_left See all news

Recent News

Dasiy Communications / 15 Mar 2020
With the UK's biggest providers offering unlimited data plans, we answer your questions about the new tariffs.
Visit us at Stand 646 at the Northern Business Expo and get 20% off our unlimited tariff...
NX Comms / 14 Mar 2020
Dongles Are Dead!
It’s unlikely that you’ll ever be in an area without a signal. If one network has a ...
Northern Business Expo / 13 Mar 2020
How to write engaging content for social media
Putting all of this together is hard, especially with the sheer volume of content that u...
Atlas Business Group / 12 Mar 2020
Server Colocation could have more benefits than you think.
explore co-locating your server
Northern Business Expo / 12 Mar 2020
Ultimate guide to a successful marketing plan
Follow this initial guide to make sure you get the most you can from your marketing stra...
Northern Business Expo / 11 Mar 2020
Google My Business listings. What, How and Why.
Google My Business (GMB) is one of the best ways to get local rankings and improve your ...
Northern Business Expo / 10 Mar 2020
Social Media 101
As good as social media can be, it isn’t as easy as putting an ad in the local newspap...
Atlas Business Group / 10 Mar 2020
It is no longer a matter of “if” but “when” a real world threat will compromise your business data.  Will you be ready
What happens when disaster strikes your business!
Northern Business Expo / 09 Mar 2020
Content marketing strategy – what, how and why
The best way to describe it is that it is your overall vision that guides the content de...
Nxcomms / 08 Mar 2020
Are you ready for full fibre broadband?
Are you ready for full fibre broadband?
Atlas Business Group / 08 Mar 2020
Say goodbye to large telephone bills and go all inclusive
Tomorrows telecom
Nxcomms / 07 Mar 2020
What’s a Private APN and why should I care?
That’s where a Private APN comes in. This type of connection gives you your very own p...
Huthwaite International / 06 Mar 2020
Decisions, decisions – map out your decision-making unit to sell more effectively
You may assume the most senior person is the ultimate decision maker but that may not be...
Dasiy Communications / 05 Mar 2020
Upgrade to VoIP and discover the benefits
You might have heard the words Voice over Internet Protocol (VoIP) being spoken about ov...
Nxcomms / 04 Mar 2020
Could Your Internet Connection Be Endangering Your Business?
If you sit there and do nothing about your internet, you’re courting disaster. Don’t...
Northern Business Expo / 03 Mar 2020
Top tips for entrepreneurs
You’re an entrepreneur with a business idea, ready to get cracking. It’s an exciting...
Daisy Communications / 03 Mar 2020
How a VoIP phone system could save you time, money and resources
By getting rid of their premise-based phone systems, companies are discovering new, stre...
Huthwaite International / 02 Mar 2020
 Fact or Fiction: The top 10 myths in sales strategy
Learn which actions lead to sales success and how to avoid those that don’t. Understan...
YorCyberSec / 01 Mar 2020
Shopping and email safety online
Doing these things will not guarantee that payment information cannot be taken but it hi...
Dasiy Communications / 29 Feb 2020
Why your legacy phone system is costing you more than you think
Why your legacy phone system is costing you more than you think
Northern Business Expo / 28 Feb 2020
12 ways to push your small business to new heights
Take a step back from your everyday tasks and consider how many of these points apply to...
Dasiy Communications / 27 Feb 2020
Answers To Your Questions About the PSTN 2025 Switch Off
Answers To Your Questions About the PSTN 2025 Switch Off
Fiscale Ltd - R&D Tax Credits / 26 Feb 2020
How to maximise your R&D Tax Credits claim
How to get maximum value from your R&D! In our humble opinion there are still far too ma...
Daisy Communications / 25 Feb 2020
Unpacking the new Samsung Galaxy S20 Range
Explore and save on the new Samsung S20 Range
Northern Business Expo / 24 Feb 2020
11 steps to get the most out of visiting an expo or trade show
Events and trade shows are great for many reasons, no more so than in this digital age. ...
Huthwaite International / 23 Feb 2020
SPIN® SELLING – stop talking and start listening
Sellers must take care not to get caught up in the excitement of talking about the bells...
Northern Business Expo / 22 Feb 2020
The 7 building blocks for a prosperous consultancy career
Whether you’re unsure how to begin your consulting career, or you’ve already started...
Northern Business Expo / 22 Feb 2020
5 books every small business owner and entrepreneur needs
Here is a list of our top 5 books that every small business owner and entrepreneur shoul...
Northern Business Expo / 21 Feb 2020
How to keep your mind healthy whilst running a small business
One in six people who work in the UK have anxiety, depression or similar every year, and...
Northern Business Expo / 20 Feb 2020
Invoice scams targeting SME's - how to stay safe
Scammers today are not the same as 5 or 10 years ago. It’s so important to stay vigila...
DOWO Digital / 21 Jan, 2020
keyboard_arrow_left See all news

How to work out if your customer journey needs improvement

DOWO Digital are an award-winning Digital Solutions Business exhibiting at stand 850 at the Northern Business Expo 2020. 

When a customer visits your brand's website, you want their experience to be smooth, seamless and successful. And successful can mean a number of things from purchasing a product to signing up to your email list.

Are you tailoring your site to your customer's needs and making their interaction with your brand a positive one? Can they find what they're looking for? Here's how to analyse your customer journey:

Using Data is Key

Without a data-driven approach to your customer journey, it'll be difficult for you to assess where problems are arising and highlight changes that can be implemented. It's not enough to just imagine you're a customer and look at your website from their perspective: you're probably too close to your brand to make objective assessments and your site is at lots of different types of users.

Use Google Analytics or other data software to avoid guesswork and generate concrete findings. You'll have lots of data at your fingertips that will help you to see how people are reaching, interacting and engaging with your site.

What metrics should you be looking at? There are lots of metrics you can keep an eye on, but some of the most telling and straightforward metrics to analyse are the following:

Ranking URLs
  • Look at your top ranking URLs - customers might have reached you through a search engine or from a social media app. If your top ranking URLs aren't matching up with the search terms and keywords your customers are using then you need to make some changes.
  • Your ranking pages need to provide a good, useful customer experience by providing customers with what they're looking for. Make sure that appropriate pages are ranking. SEO work is needed if not.

Exit rates
  • If users aren't finding what they want and moving to the next stage of the customer journey - they'll leave your page. Pages with high exit rates need to be made relevant, valuable and compelling.
  • Help your user to make the next step. But if it's a page where an exit rate makes sense, such as a contact page with address details then don't worry too much.

Conversion Analysis
  • Your site's conversion framework is likely to be across a few different pages. For example, when someone is buying a product from you, they'll put items in a basket and then have to go through a few more pages to insert their address and payment details. So, there is potential for people to drop off in the process.
  • This can mean there's a problem and it's not simple or easy for people to complete their transaction.
  • Set up a funnel report in Google Analytics to map a customer journey and find problems with your conversion pages.

Performance by Device
  • Users are reaching your site and viewing it on different devices, with mobile device usage increasing massively. Your site must be optimized for mobile and responsive. You can use Google Analytics to segment your users i.e desktop, tablet and mobile and this will allow you to compare your site's performance across devices.
  • If a device is noticeably lagging behind, then changes need to be made.

Websites that make a customer journey uncluttered and clear will benefit from users being able to easily navigate a site and avoid obstacles that distract them from their destination.

Get in touch with our team for SEO and CRO audits to help you make quick wins and increase conversion and customer journeys.

For more help and advice about good marketing tools for your business, or you’d like DOWO Digital to take over a few, meet DOWO Digital on stand 850 at the Northern Business Expo. Once you have your free ticket to the biggest business event in the North, you can even make yourself a priority and arrange a meeting with DOWO on their stand, so you don't have to wait around.

At the event on 17th & 18th March at Manchester Central you'll also find free digital marketing masterclasses, 121 expert advice and you can compare a variety of digital marketing solutions!
Processing. Please wait.