keyboard_arrow_left See all news

Recent News

DOWO Digital / 23 Jan 2020
Keeping your marketing stack under control
Unsurprisingly, with lots of different competing tools, your stack can get out of contro...
Northern Business Expo / 22 Jan 2020
Digital marketing advances in 2020
Many of your competitors are just not adapting fast enough. Using advancements in techn...
DOWO Digital / 21 Jan 2020
How to work out if your customer journey needs improvement
What metrics should you be looking at? There are lots of metrics you can keep an eye on,...
Northern Business Expo / 20 Jan 2020
Pro’s and con’s of the biggest social media platforms for business
A good social media presence says a lot to prospects these days, and it's important to s...
Northern Business Expo / 19 Jan 2020
4 marketing hacks for a small budget  
Without huge budgets and glittering campaigns, marketing can feel like an uphill battle ...
Northern Business Expo / 17 Jan 2020
7 lessons from the most successful entrepreneurs
Learning from mistakes is key to getting ahead, but there’s no reason those mistakes h...
Northern Business Expo / 16 Jan 2020
Meet the keynotes
At the 2020 edition of the biggest business event in the North of England, there are som...
Northern Business Expo / 15 Jan 2020
Attending seminars v online research
Is attending an exhibition or seminar just a waste of time now so much information is av...
Northern Business Expo / 14 Jan 2020
Meet the seminar speakers!
The seminar timetable for the biggest event in the North’s business calendar is now li...
Northern Business Expo / 13 Jan 2020
Why you should attend business events in 2020
It’s simply not enough to be passionate and have a great business idea to make sure yo...
Northern Business Expo / 12 Jan 2020
10 reasons you’re not too old to start a business
You have everything you need to be a successful business owner, so stop letting the conc...
Northern Business Expo / 11 Jan 2020
Help! My employees are leaving!
Your employees are jumping ship and you’re questioning everything from salary to offic...
Northern Business Expo / 10 Jan 2020
The secret to asking for help at work
We're going to talk you through how to be more comfortable asking for advice when you ne...
Northern Business Expo / 09 Jan 2020
5 free steps to become the ultimate boss
Be the kind of boss that you would like to work for. Great communication, openness and a...
Northern Business Expo / 08 Jan 2020
Motivating your workforce: 4 inspiring brands who just get it
Take a look at some of the world’s most well-known brands and how they take special ca...
Northern Business Expo / 08 Jan 2020
5 keys to a happy, engaged and effective team
You want to build a reliable work force that will stick around to help grow your busines...
Northern Business Expo / 07 Jan 2020
How to grow into a leader for your small business
Leadership is often defined by action. You could be great at giving a rousing, motivatin...
Northern Business Expo / 07 Jan 2020
7 steps to improve your employees mental health
With understanding and support for mental health in the workplace still growing at a spe...
Northern Business Expo / 06 Jan 2020
Building a Dream Team: 5 ways to do it
Creating a ‘dream team’ is not always easy, but when achieved it will make a measura...
Northern Business Expo / 05 Jan 2020
The biggest HY DIY mistakes for SME’s
We’ll discuss the employment contract DIY mistakes you’re opening yourself up to and...
Northern Business Expo / 04 Jan 2020
Top apps for new business owners on a budget
Small business owners have access to more productivity tools than ever before. Take a lo...
Northern Business Expo / 30 Dec 2019
New Year’s resolutions to grow your business
Whether the last year has been your best or worst, it’s important to reflect and learn...
Northern Business Expo / 28 Dec 2019
How to set your career goals for 2020
Setting appropriate goals for yourself is the best way to make sure that, come next Chri...
Northern Business Expo / 20 Dec 2019
5 crucial steps to choosing an investor
You need to be thinking about everything else that your potential investor can offer, an...
Northern Business Expo / 19 Dec 2019
How to create a killer pitch
Follow these helpful tips to give yourself the best chance of winning funding from inves...
Northern Business Expo / 17 Dec 2019
5 ways to fund your new business
There are more and more sources available to would-be business owners than ever before, ...
Northern Business Expo / 16 Dec 2019
Funding sources for business growth
Whether you are looking to scale-up, purchase new equipment, expand into new premises or...
Northern Business Expo / 13 Dec 2019
Where to network in Manchester in 2020
There are countless opportunities out there but here are four of the best places for bus...
Northern Business Expo / 12 Dec 2019
LinkedIn releases Events Meetup tool
This is a great new feature from LinkedIn, and whilst some of the options are a little l...
Northern Business Expo / 11 Dec 2019
Networking fails you can avoid
Networking is a great way to build connections and when done effectively, it can make yo...
Northern Business Expo / 09 Dec, 2019
keyboard_arrow_left See all news

Grow your small business through networking


Networking is essential for all businesses, brand new or established. As a small business, it provides you with a platform to raise awareness about your business, form relationships, find clients and build a sustainable business while learning from the success of others.  

Networking successfully often comes from listening. If you take the time to understand what other people need and how you can help them – or vice versa – then you are more likely to create genuine relationships that will benefit you and your business in the future. As a start-up or a small business, you may not have networked before, so here are 6 tips to make sure that you get the most out of networking:

Be proactive, not reactive.

Start networking before you need it. Even if you hate networking, like most of the population, it is an essential part of business. Many people don’t take to networking naturally so try to get used to the process before you need it, after all, practice makes perfect. People often reach out for help when they need it and then expect their networks to rally around into action. Having strong network connections will come in handy when you need help. 

Have a plan.

Know what your value is and what strengths and skills you bring to the table before you start networking. If you have an idea of what you want to achieve through networking, you can avoid sounding vague or uninteresting. You’ll also be better placed to steer conversations to suit you and be able to be specific about issues that are affecting you. 

Never dismiss anyone as unimportant.

Even if you don’t think they can help you directly, they may have a valuable connection which you’d know of if you took the time to talk to them. They may also come in handy further down your businesses life cycle or become more relevant to you if you ever change sectors, or jobs. If you’re involved in a group conversation, you may only want to network with 1 of them and naturally put up a but pay attention to everyone so that you don’t miss any relevant information.

Connect other people.

As you find out about different people you may figure out how a couple of them can help each other – go out of your way to connect these people.  

Prepare yourself.

If you can get it, look at the list of attendees before you get there so that you have an idea of who you’d like to meet. Make sure that you have a way to swap contact details close to hand. Business cards are a well-established tool of networking and allow the conversation to continue to flow rather than taking down details on your phone. 

Stay informal and interesting.

One of the biggest mistakes you can make, especially if you’re nervous, is going into sales pitch mode. Networking is not about selling your product it's about building a genuine rapport with someone else. Keep your introduction brief, informal and interesting giving people the appetite to ask you for more information. 

Most people will be more receptive than you think, so never be afraid to introduce yourself. In today's competitive marketplace success often comes down to who you know. 


Networking can come in many forms: attending an industry event, a specific networking breakfast, developing relationships with co-workers, directors or even running into and forging a connection with another professional. Start small with friends and family and by attending dedicated events which are designed to help you grow your network.

One such event is the Northern Business Expo. It's free, and gives you the chance to try out four different networking companies to get a feel for their styles. You can also try out some speed networking sessions run by Dell Small Business, and request to attend an exclusive networking breakfast before the show opens. It's free to come along and do all this, and you'll be networking with thousands of business owners, professionals and entrepreneurs. Simply get your free ticket online now! As it's the biggest business event in the North of England you 'll also find over 100 exhibitors, fantastic skills workshops, inspirational keynotes and even a chance to win £5k cash!
Processing. Please wait.
Loading...