keyboard_arrow_left See all news

Recent News

Alex T. Onalaja / 28 Feb 2019
Top Digital Marketing Trends to Leverage in 2019
The buying behaviour of your target audience is rapidly changing and businesses who are ...
AJ / 19 Feb 2019
Brexit: Steering Your Business Through Uncertainty
With Brexit looming, will you be able to steer your business through these uncertain wat...
Ben Kench / 15 Feb 2019
5 Steps to Rejuvenate Your Sales Team
5 easy steps for you to add some life into your staff and revitalize your team!
AJ / 31 Jan 2019
Which social media platforms are right for your business?
Your social media says a lot about your business, it's the new store front for your bran...
BA / 30 Jan 2019
Seminar Timetable Released!
The seminar timetable for the Northern Business Exhibition 2019 is now live!
AJ / 23 Jan 2019
Should You Quit Your Job?
Undervalued, unchallenged & unhappy? Maybe it's time to quit your job.
22 Jan 2019
New Start boost gives savoury sports snack business a crucial head start
Gutzi, a borders-based start-up which creates energy-boosting savoury sports food, has e...
AJ / 21 Jan 2019
Funding Sources for Business Growth
Whether you are looking to scale-up, purchase new equipment, expand into new premises or...
NBE / 16 Jan 2019
Keeping Your Modern Workforce Happy
Choosing the right people to join your business is the easy part. Retaining your staff i...
BA / 14 Jan 2019
6 key Tips for Effective Networking
Networking is an important but often underutilized tool to help you grow your business. ...
BA / 13 Jan 2019
Marketing on a Shoestring Budget
Market your business effectively without having to break the bank.
Tricia Fox - Managing Director of Volpa / 11 Jan 2019
Top tips for entrepreneurs
Tricia Fox, Managing Director of Volpa, one of Scotland’s top independent marketing ag...
AJ / 10 Jan 2019
Setting your career goals for 2019
Whether you’re trying to get a new job, develop your skills to keep up with the compet...
AJ / 08 Jan 2019
Sources of funding for your new business
Finding funding for your new venture can be a tough task, it's not one fits all! Take a ...
AJ / 12 Dec 2018
New Year’s resolutions to grow your business
No matter if the last year has been your best or worst, there is always room to improve ...
AJ Sattar / 09 Dec 2018
What will you find at NBE19?
The Northern Business Exhibition returns to Manchester Central for its fourth year on th...
HR Dept Ltd / 17 Nov 2018
HR DIY SOS
You started your business or got the job running it because you are really good at what ...
Andy Goldberg - ActionCOACH / 15 Nov 2018
Four reasons to use B2B email marketing
It’s easy to think that social media is the only way forward. Nearly every business, b...
Volpa / 18 Nov, 2018
keyboard_arrow_left Return back

Content is not king, it's the Emperor's new clothes

You’d have had to be living under a rock for the last few years to have missed the content bubble. The whole of the marketing industry has become obsessed. It’s all about the content, we’re told. Beautiful, swirling, engaging content. Quality, not quantity. Copy matters. I’ve heard it all.

But without reach, content is not King. It is simply the emperor’s new clothes. Nobody can really see what’s there.

Reach is where your customers are. Reach is who your customers are. Reach will make the difference between sales and no sales, profit and no profit, sanity and insanity.

You could have the best memes, the brightest copy and the wittiest visuals but unless they reach your audience, they are not worth bubkis. And how you get that reach matters too. Sitting on the sidelines hoping for something to go viral is not a strategy, that’s a hope and a prayer.

Content Managers have sprung up everywhere. But Reach Managers are hard to find.

If you truly want to make your content sing then you need to know how to reach people. To reach right down, deep inside and engage. Engage our emotions, our senses, our logic. Do I want it? Do I? Ooh, I want it. I do.

Content has its place, for sure. But it’s not king.

Cash is king. And if you really want cash, buy reach.

If you would like help with your digital strategy, Volpa can advise you on how to reach your audience as well as develop appropriate content. Give us a call on 01738 658187.

Processing. Please wait.