keyboard_arrow_left See all news

Recent News

Dasiy Communications / 15 Mar 2020
With the UK's biggest providers offering unlimited data plans, we answer your questions about the new tariffs.
Visit us at Stand 646 at the Northern Business Expo and get 20% off our unlimited tariff...
NX Comms / 14 Mar 2020
Dongles Are Dead!
It’s unlikely that you’ll ever be in an area without a signal. If one network has a ...
Northern Business Expo / 13 Mar 2020
How to write engaging content for social media
Putting all of this together is hard, especially with the sheer volume of content that u...
Northern Business Expo / 12 Mar 2020
Ultimate guide to a successful marketing plan
Follow this initial guide to make sure you get the most you can from your marketing stra...
Atlas Business Group / 12 Mar 2020
Server Colocation could have more benefits than you think.
explore co-locating your server
Northern Business Expo / 11 Mar 2020
Google My Business listings. What, How and Why.
Google My Business (GMB) is one of the best ways to get local rankings and improve your ...
Atlas Business Group / 10 Mar 2020
It is no longer a matter of “if” but “when” a real world threat will compromise your business data.  Will you be ready
What happens when disaster strikes your business!
Northern Business Expo / 10 Mar 2020
Social Media 101
As good as social media can be, it isn’t as easy as putting an ad in the local newspap...
Northern Business Expo / 09 Mar 2020
Content marketing strategy – what, how and why
The best way to describe it is that it is your overall vision that guides the content de...
Nxcomms / 08 Mar 2020
Are you ready for full fibre broadband?
Are you ready for full fibre broadband?
Atlas Business Group / 08 Mar 2020
Say goodbye to large telephone bills and go all inclusive
Tomorrows telecom
Nxcomms / 07 Mar 2020
What’s a Private APN and why should I care?
That’s where a Private APN comes in. This type of connection gives you your very own p...
Huthwaite International / 06 Mar 2020
Decisions, decisions – map out your decision-making unit to sell more effectively
You may assume the most senior person is the ultimate decision maker but that may not be...
Dasiy Communications / 05 Mar 2020
Upgrade to VoIP and discover the benefits
You might have heard the words Voice over Internet Protocol (VoIP) being spoken about ov...
Nxcomms / 04 Mar 2020
Could Your Internet Connection Be Endangering Your Business?
If you sit there and do nothing about your internet, you’re courting disaster. Don’t...
Northern Business Expo / 03 Mar 2020
Top tips for entrepreneurs
You’re an entrepreneur with a business idea, ready to get cracking. It’s an exciting...
Daisy Communications / 03 Mar 2020
How a VoIP phone system could save you time, money and resources
By getting rid of their premise-based phone systems, companies are discovering new, stre...
Huthwaite International / 02 Mar 2020
 Fact or Fiction: The top 10 myths in sales strategy
Learn which actions lead to sales success and how to avoid those that don’t. Understan...
YorCyberSec / 01 Mar 2020
Shopping and email safety online
Doing these things will not guarantee that payment information cannot be taken but it hi...
Dasiy Communications / 29 Feb 2020
Why your legacy phone system is costing you more than you think
Why your legacy phone system is costing you more than you think
Northern Business Expo / 28 Feb 2020
12 ways to push your small business to new heights
Take a step back from your everyday tasks and consider how many of these points apply to...
Dasiy Communications / 27 Feb 2020
Answers To Your Questions About the PSTN 2025 Switch Off
Answers To Your Questions About the PSTN 2025 Switch Off
Fiscale Ltd - R&D Tax Credits / 26 Feb 2020
How to maximise your R&D Tax Credits claim
How to get maximum value from your R&D! In our humble opinion there are still far too ma...
Daisy Communications / 25 Feb 2020
Unpacking the new Samsung Galaxy S20 Range
Explore and save on the new Samsung S20 Range
Northern Business Expo / 24 Feb 2020
11 steps to get the most out of visiting an expo or trade show
Events and trade shows are great for many reasons, no more so than in this digital age. ...
Huthwaite International / 23 Feb 2020
SPIN® SELLING – stop talking and start listening
Sellers must take care not to get caught up in the excitement of talking about the bells...
Northern Business Expo / 22 Feb 2020
The 7 building blocks for a prosperous consultancy career
Whether you’re unsure how to begin your consulting career, or you’ve already started...
Northern Business Expo / 22 Feb 2020
5 books every small business owner and entrepreneur needs
Here is a list of our top 5 books that every small business owner and entrepreneur shoul...
Northern Business Expo / 21 Feb 2020
How to keep your mind healthy whilst running a small business
One in six people who work in the UK have anxiety, depression or similar every year, and...
YorCyberSec / 20 Feb 2020
IT Support is NOT Information Security
With the many pressures facing smaller businesses, trying to reduce expenditure is alway...
Northern Business Expo / 23 Jan, 2020
keyboard_arrow_left See all news

Can your business be effective without a website?

Short answer? Yes, you can be effective without a website if you already have a client base and you’re not looking to grow.

Some people don’t want any more than a small business that keeps ticking over, and if it already does that without a website, then carry on! But, if you’re looking for my customers, or are trying to grow in any way, why make it hard for yourself? Finding new clients, nurturing existing relationships, and building trust with consumers is so much easier with a solid online presence.

A whopping 81% of people research a business online before making a buying decision. That’s nearly 26million people. Despite this, 46% of business owners without a website said it’s because their business doesn’t currently need a one. Without a website you are cutting yourself off from this market of potential customers.

Always be available

Websites are always open (barring any technical hitches) even when your office isn’t. If someone wants to place an order or send an enquiry at midnight, on New Year’s Eve or while you’re on holiday, they can do so! If they need to phone you or wait for your reply to an email, you most likely won’t reach them while their ‘purchasing hat’ is on.

Particularly in this day and age of instant gratification, consumers will choose to buy from a competitor if they can do it straight away, rather than wait for their number one choice to get back to them.

Do I need a website if I have a Social Media presence?

Really the answer is yes.

Trends change, Twitter could be out of fashion overnight with users preferring other platforms, and then the followers you’ve painstakingly built up are worth nothing.

Many businesses found out the hard way when Facebook changed their algorithm, that you can’t rely on a platform to continue working in the way that it does today. What’s your contingency if it suddenly becomes very expensive to reach a new audience on your social? Having a website provides a consistent platform, to which social should be secondary.

The other consideration is that consumers are less likely to trust a business without a website. Even if you have a fantastic social media presence which gives you customers, there will be potential customers who don’t buy from you because they can’t find your site. 

Cost of getting a website

You’ll need a domain name. This is the bit that people go to to view your site. The cost of your domain name can vary immensely depending on what you want. Have a look on GoDaddy, Wix or 123 Reg to name a few, and search for the domain you want.

Once you have this, you’ll need the actual site. You really have two options – you can pay someone to design it for you or design it yourself. 

Using a web designer can be great, they usually look professional and are designed to achieve whatever you need them to. However, they do come at a cost, sometimes a large one, and often don’t give you the access you might want. This means that you may need to pay for the designer to make changes each time you need them.

There are plenty of ways to create your own site, even if you have limited technical knowledge. Wix are a great example, with templates and a simple drag and drop editor which you can access anytime. Wordpress is another option like this, just have a browse around and find one that works for you. You’ll usually pay a monthly fee, so balance this up with having a bespoke site made. 

Customers are less likely to trust you without a website.

Modern thinking means more than half (56%) of consumers would distrust a business without a website, as the lack of visibility and familiarity make them worry they’re being scammed. Most consumers will research online before they buy, even if they’re planning on buying from a local shop.

Marketing can be easier

Over 80% of people search on Google to find products and services, and they will find your competition on there rather than you! If you have business listings elsewhere online, having a website gives something to link to, with more information beyond your basic contact info.

This is what consumers want, and they’re much more likely to buy from you.

Keeping it up to date

Consider how easy it is to keep up to date when you’re creating your site. If you won’t be able to log on and check it often, keep the site and content simple.

Make sure that any change in your address, phone number or email is reflected quickly on your site, as out of date info is one of people’s top pet peeves on business websites. Try and make sure than any links, for example to your social media channels, are correct too because broken links also reflects a lack of care in your business, whether that’s correct or not.


At the end of the day, the internet has quickly become a huge part of people’s lives, and it doesn’t show any sign of slowing down. Even if you’re currently doing great without a website, if you are looking to grow in the future, it will only get harder and harder each passing year to find new business without a website.

But if you don’t feel you need one or if you want to be established for a couple of months and be sure of your offering before spending time making one, then here are some things you should certainly make sure you have straight away.

  • An email address.
    We’re not talking anything or etc. To appear like a professional business you should have a domain name email address
    This will also set you up for when you do want to build a website, as the domain name will be where people will find your website online.

  • Business cards.
    Until you have a website you should have something you can give a potential client. We strongly encourage networking as a way to generate business, and you’ll need cards for this.

  • Marketing knowledge.
    You can look at this time before you have a website as your chance to get ahead in terms of marketing. Every small business owner should become a marketing expert, as there will be so many choices of where you can spend money to grow your business.
    Get reading, and learn as much as you can so that when your website is live you have a clue what to do next.

Learn more about how to start your business to beat the stats and survive your first year, just visit the Northern Business Expo on 17th & 18th March at Manchester Central. It’s free to come along and attend all the skills workshops, keynotes, advice centres and networking sessions, so just get your free ticket today!
Processing. Please wait.