Sessions

All Sessions
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  • All Tracks
  • Networking Sessions
  • The £5K Pitch
  • For: Start-ups
  • For: Business Professionals
  • For: Business Owners
For: Business Owners
LinkedIn’s best kept secrets
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query_builder 11:45 - 12:30
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
LinkedIn’s best kept secrets
The ultimate in tips and tricks to drive your LinkedIn account
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For: Business Professionals
Marketing with data under GDPR
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query_builder 12:45 - 13:30
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
Marketing with data under GDPR
Covering key issues about using personal data for direct marketing under GDPR.

In addition to discussing the business importance of targeting, respect for data subjects, and record keeping and due diligence, Andy also explores & highlights their growing relevance to complying with GDPR.

Using some real examples of ICO investigations, considering some of the important steps to ensure you can respond to a similar enquiry or investigation.  

These include such issues as how to use data for marketing under GDPR; how to rent lists safely;  Issues with your legacy data;  handling data processors; the importance of data accuracy.
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For: Business Owners
50 marketing tips in 45 minutes
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query_builder 13:45 - 14:30
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
50 marketing tips in 45 minutes
Are you running your company’s marketing efforts with limited resources? New to specific sectors of marketing and need help? There is a treasure chest of tools available online to help you navigate through your day to day and help keep you inspired.

During this discussion, you'll learn 50 free and inexpensive tools. Some you may have heard of and others you probably haven't, but in the end, you will leave with a list of new sites and platforms to check out, as well as a refreshing perspective on old favorites.

What you'll learn:
  • How to maximize your marketing budget by learning about free and inexpensive tools
  • How to use platforms you know and love in new ways
  • How to build a brand on a dime

You will be able to build a clear brand position, elevate your content and discover tools that will help cut down on freelancer and designer budgets.
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For: Business Professionals
Digital marketing trends to leverage in 2020
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query_builder 15:00 - 15:45
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
Digital marketing trends to leverage in 2020
Are you experiencing any of these problems?

- The landscape of marketing is plunging as SME's or fail to get frequent sales enquiries; customers coming through their doors or sell their products online. 

- The online paid ads bidding war has caused a bottleneck in your costs of using platforms like Google Ads and others to grow your business.

- Your customers buying behaviours have changed, but you are still using an outdated strategy and become frustrated when results are not achieved.

- Or are you just tired of throwing marketing budgets on the wall and hoping it will stick?

If any of the above sounds like you or your business, then you should be here.

The goal of creating an amazing marketing strategy is to maximise profitability.

Profit is the lifeline of small businesses. As your profits increase and become more predictable, your small business has a greater chance of surviving. Every day really does count when it comes to turning and increasing your profit margin and the quicker you can do it the better.
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For: Business Professionals
Hitting the Mark - The Key Findings
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query_builder 11:45 - 12:30
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
Hitting the Mark - The Key Findings
Gain insight into the winning tactics practiced by leading ecommerce brands and learn from those common pitfalls  to avoid. By taking a deep dive into our key findings you'll also get an exclusive look at upcoming trends in the market.

What you'll learn:
  • Insight into the marketing trends that are about to take the ecommerce industry by storm
  • Discover how to become market-leaders
  • Unlock the secrets to breaking international markets with a look at top brands around the world
  • Understand how to create a cohesive, customer-centric, marketing strategy that helps you stand out from the crowd 

Not content with simply telling you this, we want to show you the channels, integrations, and tactics you can adopt to make the CX dream a reality.  
 
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For: Business Professionals
Be a thief of great ideas. Understanding the trajectory of the web and seeing the opportunities
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query_builder 12:15 - 13:00
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
Be a thief of great ideas. Understanding the trajectory of the web and seeing the opportunities
Find out how Game Theory, Disruptive Tech, Google for Jobs and Knowledge Graph Panel are influencing the evolution of the web and where you can benefit?

What will you learn?
  • How disruptive tech is influenced by game theory
  • How Google for Jobs is impacting job search?
  • History is repeating itself - the days of free advertising are over
  • Is the knowledge graph a saviour or nemesis?

Be informed; be innovative; be involved; be inspired.
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For: Business Owners
Create Social Media campaigns that drive awareness & acquisition at scale
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query_builder 13:45 - 14:30
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
Create Social Media campaigns that drive awareness & acquisition at scale
As an industry leading Social Media expert, Tim Hyde boasts extensive experience in scaling brands through effective Social Media strategies. Through his dedicated talk, he will provide insight into how Social Media can be used effectively to drive awareness and acquisition at scale. Social Media is one of the most effective tools for directly engaging with target audiences and securing new customers online. However, many businesses and brands struggle with the implementation of an effective social media strategy to drive growth. Tim will give you industry insight and practical tips that you can implement into your own social media strategies.

You will learn:
  • How to use Social Media to reach and engage a large target audience
  • How to use Social Media to drive online acquisitions
  • How Social Media can be used by businesses/brands to create an engaged community of followers 
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For: Business Owners
How to spend effectively on Facebook, Instagram and Google
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query_builder 15:00 - 15:45
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
How to spend effectively on Facebook, Instagram and Google
Are you struggling to see results from your paid social and PPC efforts?
Is your funnel not generating a profitable return?

Come along and get all the tips & tricks from a Facebook premium partner agency. Over the years, DMT has helped guide a vast array of eCommerce companies into the modern world of social marketing. True experts in the field, we have been involved in the world of paid social from the days of basic traffic campaigns through to the multi-faceted giant it is today. Hear us out... our results speak for themselves.

What you'll learn:
Will be shown an example of a successful paid social campaign that generated £40+ return on ad spend.
An understanding of the marketing funnel from a paid social perspective.
Different types of creative will be explained and how they work best within a marketing strategy.

You'll gain insights on successful paid social marketing implementation, learn hints & tricks to take back to your in-house team, with the opportunity to take us up on a free audit.

 
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For: Business Owners
How to grow your Linkedin company page with content
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query_builder 16:00 - 16:45
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
How to grow your Linkedin company page with content
This workshop is to help you build your company page in a way that suits your business and engages with your potential customers.
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