Sessions

All Sessions
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  • All Tracks
  • Networking Sessions
  • The £5K Pitch
  • For: Start-ups
  • For: Business Professionals
  • For: Business Owners
For: Start-ups
Get your business visible on Google
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query_builder 11:30 - 12:30
place Google Digital Garage Hall
card_travel Workshop
mic English
Get your business visible on Google
Learn how to start showing up on Google Maps, plus ways to make your business more visible on Google.

What will you learn?
- The Google Search console and how it can help you monitor and maintain your website’s presence in Google Search results
- How to use the Google My Business platform to manage your business’ presence on Google
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For: Business Owners
LinkedIn’s best kept secrets
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query_builder 11:45 - 12:30
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
LinkedIn’s best kept secrets
The ultimate in tips and tricks to drive your LinkedIn account
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For: Business Owners
How to improve your conversion rate in 2020
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query_builder 11:45 - 12:30
place Sales Workshop Hall
card_travel Workshop
mic English
How to improve your conversion rate in 2020
How can you win more business in 2020 than ever before, join me for 45 minutes to learn how prospects are buying in 2020, how to set yourself up for selling success and learn top tips to becoming the top performer in your business. 

What you'll learn:
  • How to increase their average conversation rate,
  • How to reach more decision makers,
  • How to objection handle effectively,
  • How to build strong business relationships,
  • How to build stronger pipelines.

Attending this talk will improve your average sales order, increase your overall sales revenue and improve your sales teams closing rate.
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For: Start-ups
Creating a successful Crowdfunding campaign
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query_builder 11:45 - 12:15
place Funding Workshop Hall
card_travel Workshop
mic English
Creating a successful Crowdfunding campaign
Reward Crowdfunding, equity Crowdfunding, debt Crowdfunding, donation based Crowdfunding.

Sacha Bright CEO & founder of Nextfin which aggregates the equity & debt Crowdfunding market.
Sacha will be taking you through the 4 main types of Crowdfunding available to businesses and what is suitable for your business at its current stage.

He will then talk about the becoming crowd ready and how to make the most success of your campaign. 

Sacha has raised millions via the crowd. His company has rated over 600 equity Crowdfunding investment pitches. 90% of the pitches that they gave a score of over 75% for success are showing signs of success and 50% of the poorly rates pitches have failed. 
Nextfin have promoted over 4500 equity Crowdfunding pitches and monitored over £8 Billion pounds of debt Crowdfunded loans.
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For: Business Professionals
Marketing with data under GDPR
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query_builder 12:45 - 13:30
place Digital Marketing Workshop Hall
card_travel Workshop
mic English
Marketing with data under GDPR
Covering key issues about using personal data for direct marketing under GDPR.

In addition to discussing the business importance of targeting, respect for data subjects, and record keeping and due diligence, Andy also explores & highlights their growing relevance to complying with GDPR.

Using some real examples of ICO investigations, considering some of the important steps to ensure you can respond to a similar enquiry or investigation.  

These include such issues as how to use data for marketing under GDPR; how to rent lists safely;  Issues with your legacy data;  handling data processors; the importance of data accuracy.
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For: Business Owners
9 ways to make expense management painless
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query_builder 12:45 - 13:30
place Funding Workshop Hall
card_travel Workshop
mic English
9 ways to make expense management painless
An analysis of expense management in the UK.

What you'll learn:
  • Why expense management matters
  • Who’s spending what, where and how
  • What’s worse than expecting employees to spend their own money?
  • “I love everything about our expense management process” – says no one
  • Top tips for building your new expenses policy 

Learn who's spending what , where and how, why expense management matters to CFOs & HR leaders, how to improve staff morale, how to build your own expense management process, and the benefits of automation clear to all.
 
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For: Business Professionals
The secrets of success in sales
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query_builder 12:45 - 13:30
place Sales Workshop Hall
card_travel Workshop
mic English
The secrets of success in sales
4Networking Chairman, Terry Cooper, talks about his 45 years in sales and the lessons he learnt along the way. His humorous delivery will entertain you as well as giving you valuable information about how to be more successful in sales. If you’re just starting your sales career then Terry's presentation is a must see for you. 

Sales are the lifeblood of any business. Without them you don't really have a business, so it's in your interests to get good at sales. Terry will inspire you to be less fearful of sales and to enjoy the experience, with tips and tricks to give you confidence.

You will learn:
  • How to get started in sales
  • How to boost your confidence with sales
  • How to get ahead with sales, whilst maintaining your integrity.
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For: Business Owners
The Culture Gap: Giving you the building blocks for an award-winning workplace
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query_builder 12:45 - 13:30
place Leadership & Employment Workshop Hall
card_travel Workshop
mic English
The Culture Gap: Giving you the building blocks for an award-winning workplace
It’s no secret that an engaged workforce is, by its very definition, a happier more productive one. But what does this mean for you as a business owner of today? We’ll focus on the pillars of workplace culture, inspiring employees to actively engage with your business goals and become your most vocal brand ambassadors.

What you'll learn:
Amongst a tonne of takeaways, you’ll leave Claire’s talk with:
  • The 4 culture pillars and positive culture cycle to focus on
  • Practical advice and examples for you to implement immediately
  • A powerful action plan to create a strong, stable culture 
Your people are your greatest asset. By recognising the importance of this, you will reduce staff churn, increase productivity and achieve sustainable growth.
 
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For: Business Owners
Social media strategy
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query_builder 13:15 - 14:15
place Google Digital Garage Hall
card_travel Workshop
mic English
Social media strategy
Learn about creating a social media strategy based on your business goals.

What will you learn?
- The key social media platforms for businesses to use in 2020
- How to build a social media strategy for a business based on business goals
- How to define a set of brand guidelines for a business on social media
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For: Start-ups
Run before you walk: how to borrow money to get going or get growing
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query_builder 13:45 - 14:30
place Funding Workshop Hall
card_travel Workshop
mic English
Run before you walk: how to borrow money to get going or get growing
Whether you're starting up or getting bigger, access to finance has always been a problem for businesses in the North. Business finance specialists Transmit take you through the practical realities of borrowing money, in a world where most of us can't just walk into a high street bank and secure the finance we need. 

What you'll learn:
  • Where to look for business loans and how to compare them
  • What makes a good plan in the eyes of a lender
  • How to spend sensibly, and where to invest

We're hoping to help people who are considering their financial options to understand the reality of borrowing money, and how to give themselves the best chance of success through planning and forecasting.
 
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