Sessions

All Sessions
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  • All Tracks
  • Networking Sessions
  • The £5K Pitch
  • For: Start-ups
  • For: Business Professionals
  • For: Business Owners
For: Start-ups
Get your business visible on Google
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query_builder 11:30 - 12:30
place Google Digital Garage Hall
card_travel Workshop
mic English
Get your business visible on Google
Learn how to start showing up on Google Maps, plus ways to make your business more visible on Google.

What will you learn?
- The Google Search console and how it can help you monitor and maintain your website’s presence in Google Search results
- How to use the Google My Business platform to manage your business’ presence on Google
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For: Business Owners
PR Blueprint: How to Leverage the Media and Influencers to Experience Exponential Growth
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query_builder 12:15 - 12:45
place Keynote Hall
card_travel Keynotes
mic English
PR Blueprint: How to Leverage the Media and Influencers to Experience Exponential Growth
When starting a business or bringing a new product or service to market, there are some key things you need to prepare before you hit the launch button. Alison will provide you with the blueprint her award-winning PR agency, Adia PR, has used time and again to help their clients experience exponential growth in a short period of time. 
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For: Business Owners
Lead Generation 101
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query_builder 12:30 - 13:00
place Keynote Hall
card_travel Keynotes
mic English
Lead Generation 101

Do you have a consistent pipeline of sales leads? Do you maximise all available channels to generate new leads online? And do you know how to convert your leads once you receive them?
In this engaging talk, influential entrepreneur Mark Wright will teach you first hand his secret to lead generation success, providing you with practical information that you can implement into your own business.

What you'll learn:

  • How to generate leads online using digital marketing
  • How to create sales funnels
  • How to convert sales leads to maximise ROI
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For: Business Professionals
What consumers love and hate about complaint handling
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query_builder 13:00 - 13:30
place Seminar Hall 2
card_travel Seminar
mic English
What consumers love and hate about complaint handling
Helen will share stories and anecdotes from consumers about what they love and hate about customer service and complaint handling. You'll discover how not to fall into these traps and offer more in your customer-facing business. Helen will also share tips on how to look after your staff so that they look after your customers, and how you can exceed customer expectations – with positive examples of when big and small businesses have done this.

Challenge what you currently do. Develop and improve how you treat past, present and future customers and how you can make the experience better for them.

You will learn how to:
  • Maintain and increase customer loyalty
  • Reduce complacency among staff and improve their productivity
  • Future proof the sales process
  • Keep your customers coming back for more of the same excellent service. 
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For: Start-ups
How I created 2 global social media brands with zero finance
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query_builder 13:45 - 14:15
place Keynote Hall
card_travel Keynotes
mic English
How I created 2 global social media brands with zero finance
Alex will explain the growth hacks he used to amass over 40 mililon followers on social with zero finance. 

You will learn:
  • Why it's important to work outsides the lines of 'convention'.
  • How to use the algorithm to your advantage. 
  • How to increase your brands social media visibility without spending a fortune.
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For: Business Owners
Social media strategy
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query_builder 13:15 - 14:15
place Google Digital Garage Hall
card_travel Workshop
mic English
Social media strategy
Learn about creating a social media strategy based on your business goals.

What will you learn?
- The key social media platforms for businesses to use in 2020
- How to build a social media strategy for a business based on business goals
- How to define a set of brand guidelines for a business on social media
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For: Business Professionals
Unlocking the face to unlock the money in your business...
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query_builder 13:45 - 14:15
place Seminar Hall 2
card_travel Seminar
mic English
Unlocking the face to unlock the money in your business...
Learn how to read facial expressions and make more money!
Understand your clients, colleagues and prospects better than ever before regardless of what they say - know how they really feel.

All facial expressions are not equal. Understanding the difference between fear and anger is crucial to growing your business.
Spotting the person that has not bought into your ideas gives you knowledge to either keep convincing or wrap up and save time. Knowledge about the face gives you information that is readily available, which most people just aren't aware of, and when you are aware of it you will notice a real difference in your life.

What you'll learn:
  • The 3 most important facial expressions for Sales growth
  • How to spot the person that is not bought into your ideas
  • Build better relationships with all the people in your life
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For: Start-ups
How to build a product that your customers will love
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query_builder 14:45 - 15:15
place Keynote Hall
card_travel Keynotes
mic English
How to build a product that your customers will love
A startup's biggest challenge is not building a great product. The real test is customers wanting what you’ve built.
Join the "man who saved BBC iPlayer", CEO & Co-Founder of SeedLegals Anthony Rose, and learn how to create a product your customers will love. You'll discover how to grow your user base and get increased business traction, and how to find investment opportunities stemming from growth.

You'll learn how to: 
  • build a customer business
  • create a minimal viable product
  • apply the 'Mum Test'
  • complete market validation: product/user testing
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For: Business Owners
70% of brands fail in the first year: change that. Truly understand your customer to succeed.
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query_builder 15:30 - 16:00
place Seminar Hall 3
card_travel Seminar
mic English
70% of brands fail in the first year: change that. Truly understand your customer to succeed.
Learn the techniques used by leading global giants to grow their brands in a new consumer era; understand what you can achieve quickly and cost effectively to gain real competitive advantage.

This is the era of 'tweakment' - true innovation is rare...this is the age of adapting, flexing and differentiating through adding value at key, meaningful moments...but how do you know which moments? How can you really know what these moments are and what matters at each point? Who are your competitors from your customer's perspective? What can you learn from them...and how can you surpass them to drive growth? Simple: You get feedback - honest feedback. You listen, learn - you grow. 

What you'll learn:
  • The importance of understanding your customer
  • The importance of 'Tweakment': meet needs, delight and differentiate to succeed
  • Practical ways to gather customer insight, to really understand your customer at all touchpoints - what are their purchase decision hierarchies? What will they trade off? What can't they?
  • New ways of looking at competitors - who are they - really?
  • How to react to feedback: what you need to hear may not be what you want to hear
  • How market research, deep consumer understanding, can deliver the 'edge' you need to grow your business 
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For: Business Owners
Are you ready to grow your business? The Social Value Act could be your opportunity!
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query_builder 15:30 - 16:00
place Seminar Hall 2
card_travel Seminar
mic English
Are you ready to grow your business? The Social Value Act could be your opportunity!
The Social Value Act is being rolled out across local and central govt to guide public procurement and the award of contracts. If you are ready it will provide an opportunity for businesses to win contracts, scale up and future proof themselves. This talk will guide you on the steps you need to take to win small and large contracts and grow your business.​​​​​​, and you'll gain an understanding of the new eco system in Public Sector and Large Corporate procurement.

What you'll learn:
  • Understand what the Social Value Act is
  • Become aware of how it will change public sector procurement.
  • Understand what businesses need to do to be ready.
  • Be aware of the huge opportunities to scale up
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